A photo of Meghan O’Donnell - Growth Optimizer

Meghan O’Donnell - Growth Optimizer

Growth Optimizer

As TeamSnap's growth optimizer, Meghan O'Donnell designs and leads strategic A/B tests to improve conversion and to ensure customers receive the best TeamSnap experience from beginning to end.

Meghan’s background includes experience working with and for companies of all sizes—from large corporations to brand new startups. After graduating magna cum laude from the Honors College at the University of Missouri with a degree in journalism, Meghan led the Customer Journey Map and Buyer Persona project at Veterans United Home Loans. While at Veterans United, she developed and managed integrated marketing campaigns, helped drive and implement the marketing automation strategy, and worked on instituting lead scoring.

From there she joined Magnifyre as a Digital Marketing Consultant. In this role, she dove deep into Google Analytics and advised companies on revenue-minded marketing improvements. Most recently, Meghan worked for FanAppEvents with a focus on product marketing until its acquisition by TeamSnap. Meghan is a Certified Marketo Expert and holds a Six Sigma Green Belt certification.

Originally from the Chicago suburbs, Meghan currently lives in sunny Denver. When she’s not working you can find her crossing the street to pet any dog she sees, attending concerts or planning her next travel adventure!