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THE ONES WHO RUN YOUTH SPORTS

Meet the CHIEF
HOUSEHOLD OFFICER

TeamSnap parents own the household's biggest purchases. The sports parent is not a viewer—they're operating the sports economy from the front seat of an SUV.
Parents driving a carpool of youth soccer players in team uniforms

$100K+

Average Household Income

76%

are the primary household decision maker

3+

kids in the household (index 381)

$1,500

avg annual youth sports cost per child (Aspen Institute)
ENGAGED AUDIENCE

REACH FAMILIES WHERE
‍YOUTH SPORTS HAPPEN

Connect with an engaged audience in a
trusted environment.
Parents cheering from the sidelines at a night youth football game
First party, contextual targeting
Reach real TeamSnap families based on how they engage with youth sports.
Parents in the stands applauding during a youth baseball game
An audience that shows up
96% say watching their kid play is their favorite thing to do. Youth sports creates consistent opportunities for brands to connect with families.
A trusted place for your brand
Show up in a premium youth sports environment trusted by millions of families.

WHAT'S NEXT IN YOUTH SPORTS

Brands
Introducing TeamSnap Sampling: Get Your Product Into the Hands of Youth Sports Families
For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...
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Brands
Girls' Soccer Needs More Than A World Cup Moment
Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.
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Brands
Youth Soccer’s Big Moment: Why Brands Should Get in the Game Ahead of World Cup 2026
Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…
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