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  • Marketing to Parents: Why Parents Buy

    Jun 06 2023

    Marketing to Parents: Why Parents Buy

    By: Celia Balf

    In today’s ever-evolving marketplace, parents emerge as a powerful buyer group. As key influencers and decision-makers, they play a vital role in shaping the purchasing landscape. Understanding why parents buy…

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  • What Do Travel Sports Parents Really Spend Their Money On?

    Jun 06 2023

    What Do Travel Sports Parents Really Spend Their Money On?

    By: Celia Balf

    Travel sports are a popular avenue for young athletes to enhance their skills and compete at a higher level. However, it comes with a cost – just ask the parents….

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  • A Week-In-The-Life of A Youth Sports Family

    May 23 2023

    A Week-In-The-Life of A Youth Sports Family

    By: Celia Balf

    If you have a child who plays sports, you probably know how quickly your entire week can start to revolve around practice, carpool, and game schedule. If your child plays…

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  • Price, Quality, and Convenience – Converting Customers Isn’t Rocket Science

    May 19 2023

    Price, Quality, and Convenience – Converting Customers Isn’t Rocket Science

    By: Celia Balf

    If you’re a brand that’s looking to engage and convert customers more effectively, we’re happy to let you in on a little secret… Don’t overthink it. TeamSnap researched and surveyed…

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  • 5 Facts Marketers Should Know About Parents as Consumers

    May 12 2023

    5 Facts Marketers Should Know About Parents as Consumers

    By: Celia Balf

    5 Facts Marketers Should Know About Parents as Consumers The Chief Household Officer (CHO) must take into account multiple interests with each purchase they make. Marketers that can make those…

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  • Community Impact, Sports Fandom, and Brand Growth With Marissa Solis of The NFL

    May 09 2023

    Community Impact, Sports Fandom, and Brand Growth With Marissa Solis of The NFL

    By: TeamSnap

      In this episode of UNAIDED,  Marissa Solis joins Evan Brandoff to talk about how she has been applying purposeful growth throughout her career—from her incredible eighteen-plus years at PepsiCo…

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  • TeamSnap Celebrates Spring Sponsorships with $1.2 Million to Participating Organizations!

    May 05 2023

    TeamSnap Celebrates Spring Sponsorships with $1.2 Million to Participating Organizations!

    By: TeamSnap

    TeamSnap connected organizations with more than $1.2 million in spring sponsorships during the past season.  Spring may be coming to a close, but that didn’t stop TeamSnap organizations from staying…

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  • Digital Transformation On Roblox, TikTok, And Beyond With Chipotle’s Tressie Lieberman

    May 02 2023

    Digital Transformation On Roblox, TikTok, And Beyond With Chipotle’s Tressie Lieberman

    By: TeamSnap

    In this episode of UNAIDED, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations has allowed…

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  • How To Use Brand Awareness Surveys To Measure Your Marketing Campaigns

    Mar 31 2023

    How To Use Brand Awareness Surveys To Measure Your Marketing Campaigns

    By: TeamSnap

    Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into…

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