In today’s ever-evolving marketplace, parents emerge as a powerful buyer group. As key influencers and decision-makers, they play a vital role in shaping the purchasing landscape. Understanding why parents buy…

Travel sports are a popular avenue for young athletes to enhance their skills and compete at a higher level. However, it comes with a cost – just ask the parents….

If you have a child who plays sports, you probably know how quickly your entire week can start to revolve around practice, carpool, and game schedule. If your child plays…

If you’re a brand that’s looking to engage and convert customers more effectively, we’re happy to let you in on a little secret… Don’t overthink it. TeamSnap researched and surveyed…

5 Facts Marketers Should Know About Parents as Consumers The Chief Household Officer (CHO) must take into account multiple interests with each purchase they make. Marketers that can make those…

  In this episode of UNAIDED,  Marissa Solis joins Evan Brandoff to talk about how she has been applying purposeful growth throughout her career—from her incredible eighteen-plus years at PepsiCo…

TeamSnap connected organizations with more than $1.2 million in spring sponsorships during the past season.  Spring may be coming to a close, but that didn’t stop TeamSnap organizations from staying…

In this episode of UNAIDED, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations has allowed…

Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into…