Winning in a Downturn: Why Youth Sports are Resilient to Economic Uncertainty
The 2025 Marketing Landscape: Challenges and Shifting Priorities Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing…
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The Flag Football Boom is a Win for Women’s Sports–Brands, Too
Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football, a 63%…
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5 Ways Brands Can Get Involved in The 2024 Paris Olympics
If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…
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TeamSnap Report: Price Is The Most Important Factor for Family Shoppers & Diners
Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands. Compared to other parents,…
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5 Ways Marketers are Using Contextual Advertising To Reach Their Audience
Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional…
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How Sports Sponsorships Can Empower Youth Sports
Sports are a foundation for healthy living, teamwork, grit, and life lessons in many forms. Most adults have memories of their first time stepping onto a soccer field or shooting…
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Five Hospital Marketing Ideas To Connect Your Organization to its Community
Hospitals and healthcare organizations are constantly searching for innovative ways to connect with their local communities. Coming up with creative and unique marketing ideas to connect your healthcare organization to…
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Sponsorship Showdown: Alternative Sports vs. Traditional Sports
Brands are faced with many decisions when it comes to sports sponsorships, but more than ever before, they are evaluating if investing in traditional sports like football and basketball will…
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Sports Fandom is Changing – Your Sports Sponsorships Should Too
Global sports participation and viewership have exploded in recent years. The professional sports industry is a multi-billion dollar business that continues to grow year after year. Fans are eager and…
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