The Flag Football Boom is a Win for Women’s Sports–Brands, Too
Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and…
How Billboards Changed My Life With Tim Rowe
Evan Brandoff sits with Tim Rowe, the VP of RevOps at OneScreen.AI, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising. Time was…
Planting Roots: The History of Youth Sports Sponsorships
A Much Needed Staple Do you remember when you were a kid the first time that you stepped onto a baseball…
Are NBA Jersey Sponsors Coming To The MLB?
The History of NBA Jersey Ads NBA jersey sponsors started in 2017. The experiment is nearly complete and the results are…
Why Your Company Should Sponsor A Youth Sports Team
Think about your favorite sports memories growing up. Do your team bus rides to and from the game come to mind,…
Traditional Media is Dying – Where Should I Spend My Marketing Budget?
The State of Traditional Media Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock…
LeagueSide on AW360: How Youth Sports Can Help Brands Support Underserved Communities
This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360. The events of June 2020 brought a…
Campaign Snapshot: AXE Takes Anti-Bullying Message to the Field (as seen on BRAND United)
This article, authored by LeagueSide CEO Evan Brandoff, was originally published on BRAND United. Unilever’s AXE brand, a world leader in make…
How To Sponsor A Youth Sports Team
Youth sports can be one of the most effective local marketing channels, which is why brands are now wondering, “What’s the best…