Kraft partnered with TeamSnap to introduce its Limited Edition Soccer Shapes directly to youth soccer families nationwide, getting a new product into hands, not just onto shelves.

In a crowded retail environment, most product launches compete for a split second of attention on a shelf full of options. Kraft needed a way to create a real, memorable trial moment for its new Limited Edition Soccer Shapes, and found it on the youth soccer field, where families were already gathered together for hours at a time during a summer full of play.

Kraft partnered with TeamSnap to bring its Limited Edition Soccer Shapes directly to families, activating in 12 markets coast to coast. Branded tournament activations put product directly in families' hands, turning fields into real trial events rather than another box on a crowded shelf.

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Kraft Mac & Cheese

Uber Eats is one of the nation’s leading food delivery services. As a part of its growth plan, Uber Eats wanted to expand to a new customer segment – families. 

Uber Eats’ decided the best way to reach families in the community was through a youth sports sponsorship campaign. Uber Eats provided key zip codes and TeamSnap executed a campaign targeting busy families that order out 2+ times a week.

Uber Eats

Carnation partnered with TeamSnap on a robust campaign that shifted how families see Breakfast Essentials, building awareness and favorability that turn into exposure and trial.

Busy families are constantly juggling practice, games, and what's for breakfast tomorrow. Carnation Breakfast Essentials needed a way to stay top of mind as an easy, balanced breakfast solution by reaching families at the exact moments they're already planning mornings, game days, and meal decisions.

Carnation anchored its campaign in TeamSnap's highest-intent placements. Post Game Report ads put CBE in front of parents at the exact moment they're planning their next nutrient-packed easy win, while Home Screen Takeovers captured full attention and partner spotlight emails drove direct action. Morning daypart media targeting associated CBE with a nutritional start to the day, ensuring the product was front and center when families needed it most.

Carnation Breakfast Essentials

Smithfield knows engraining themselves in family’s everyday lives is important for driving brand loyalty and word of mouth growth. That said, Smithfield was struggling to scale its local marketing efforts across several brands and markets.

Smithfield ran a TeamSnap youth sports sponsorship campaign for its Gwaltney and Esskay brands. Their messaging was simple – we’re a homegrown brand that cares about the community.

Smithfield

HomeAway understands that a family has a multitude of options when booking a vacation home online. HomeAway needed to to stay top of mind and was looking for opportunities to create memorable experiences for families.

HomeAway decided to build a multi-channel youth sports sponsorship campaign through TeamSnap. The focal point was a Coach of the Year contest where a winning coach received an all-inclusive paid trip on the HomeAway platform.

HomeAway

Meiji Hello Panda, a snack brand from Meiji America, has limited retail distribution in the US. With low brand awareness and no way to effectively introduce their product to kids & families near their retail partners, Meiji’s marketing team has turned to TeamSnap for Brands since 2019 for a solution.

TeamSnap for Brands helped Hello Panda sponsor leagues within a 5-mile radius of their retail partner locations. Campaign assets drove awareness and provided families with a clear call-to-action. TeamSnap for Brands coordinated the distribution of product samples across all leagues, and sales metrics from participating retailers indicated an increase of 16.3% in average daily units sold. Pre and post-campaign surveys showed a 66% increase in brand familiarity among their target audience.

Meiji Hello Panda

AXE was looking for a way to get their new colored hair gel into the hands of Gen Z guys and moms. The brand wanted to make an authentic connection with youth sports players by sampling their product nationwide and encouraging young men to “Ditch the Label” as part of their latest campaign.

With TeamSnap for Brand's platform, AXE was able to target major youth lacrosse and soccer tournaments nationwide. At each tournament, AXE implemented branded field banners and tabling setups to distribute products and collect testimonials. This resulted in 75,000 samples distributed amongst GenZ guys and moms, a 90% increased purchase intent, and a 130% increase in brand recall for AXE products.

Opendoor is reimagining the way that people sell their homes. The team was looking for an authentic and hyperlocal channel to build awareness for Opendoor’s services with families across key markets.

Opendoor partnered with TeamSnap for Brands to run targeted youth sports sponsorships across Dallas, Austin, and Houston. With branded jerseys, warm-up shirts and game signage, Opendoor was able to integrate their brand into the fabric of their communities.

The brand reached over 7,500 households and saw a massive increase of 302% in first choice unaided brand recall. Opendoor also increased its community support score by 50%, and families were 25% more likely to choose Opendoor after the season.

Opendoor

Team Lyders, a Taco Bell franchisee operating 178 locations across 6 states was looking for a way to support the communities around their store locations, ultimately driving store traffic. They operate on a belief that investing in the community leads to long-term wins and partnered with TeamSnap for Brands to further entrench themselves in their community.

TeamSnap for Brands matched each Taco Bell partner with a youth sports organization within five miles of the target restaurant location. Restaurants were able to drive families in the door using custom email promotions and fundraiser nights. Based on a successful 227% ROI, Team Lyders expanded their campaign and now views LeagueSide as their community marketing go-to.

Taco Bell

The hospital wanted to increase community awareness of the services provided in their regional clinics outside of the city. Additionally, the organization aimed to increase the perception of the hospital's being actively engaged in the local community.

The hospital partnered with TeamSnap to reach active youth sports families by sponsoring 18 leagues in the Seattle area.

On-site assets such as jerseys and game banners helped the hospital build authentic relationships in the local communities they sponsored.

This strategy was paired with digital retargeting to stay top of mind for families by reaching them online across other sites they engage with throughout the week, reinforcing the hospital’s brand messages.

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