Uber Eats is one of the nation’s leading food delivery services. As a part of its growth plan, Uber Eats wanted to expand to a new customer segment – families. 

Uber Eats’ decided the best way to reach families in the community was through a youth sports sponsorship campaign. Uber Eats provided key zip codes and TeamSnap executed a campaign targeting busy families that order out 2+ times a week.

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Uber Eats

HomeAway understands that a family has a multitude of options when booking a vacation home online. HomeAway needed to to stay top of mind and was looking for opportunities to create memorable experiences for families.

HomeAway decided to build a multi-channel youth sports sponsorship campaign through TeamSnap. The focal point was a Coach of the Year contest where a winning coach received an all-inclusive paid trip on the HomeAway platform.

HomeAway

Smithfield knows engraining themselves in family’s everyday lives is important for driving brand loyalty and word of mouth growth. That said, Smithfield was struggling to scale its local marketing efforts across several brands and markets.

Smithfield ran a TeamSnap youth sports sponsorship campaign for its Gwaltney and Esskay brands. Their messaging was simple – we’re a homegrown brand that cares about the community.

Smithfield

After a successful regional pilot with TeamSnap for Brands, a national wings restaurant chain wanted to expand their local youth sports sponsorships to a national scale. Their goal was to continue to drive store traffic and increase overall brand favorability in target markets.

The brand sponsored 220 leagues within miles of store locations in 25 DMAs across the country (including Hawaii!), reaching 518,000+ families and gaining over 91M impressions throughout the season.

To build recognition and favorability, the restaurant increased its exposure with authentic digital communications from leagues, web banners, and yard signs customized by location. To promote special offers, youth sports leagues distributed physical and digital coupons to league families, leading to in-restaurant and off-premises dining sales.

National Wings Restaurant

Team Lyders, a Taco Bell franchisee operating 178 locations across 6 states was looking for a way to support the communities around their store locations, ultimately driving store traffic. They operate on a belief that investing in the community leads to long-term wins and partnered with TeamSnap for Brands to further entrench themselves in their community.

TeamSnap for Brands matched each Taco Bell partner with a youth sports organization within five miles of the target restaurant location. Restaurants were able to drive families in the door using custom email promotions and fundraiser nights. Based on a successful 227% ROI, Team Lyders expanded their campaign and now views LeagueSide as their community marketing go-to.

Taco Bell

Meiji Hello Panda, a snack brand from Meiji America, has limited retail distribution in the US. With low brand awareness and no way to effectively introduce their product to kids & families near their retail partners, Meiji’s marketing team has turned to TeamSnap for Brands since 2019 for a solution.

TeamSnap for Brands helped Hello Panda sponsor leagues within a 5-mile radius of their retail partner locations. Campaign assets drove awareness and provided families with a clear call-to-action. TeamSnap for Brands coordinated the distribution of product samples across all leagues, and sales metrics from participating retailers indicated an increase of 16.3% in average daily units sold. Pre and post-campaign surveys showed a 66% increase in brand familiarity among their target audience.

Meiji Hello Panda

AXE was looking for a way to get their new colored hair gel into the hands of Gen Z guys and moms. The brand wanted to make an authentic connection with youth sports players by sampling their product nationwide and encouraging young men to “Ditch the Label” as part of their latest campaign.

With TeamSnap for Brand's platform, AXE was able to target major youth lacrosse and soccer tournaments nationwide. At each tournament, AXE implemented branded field banners and tabling setups to distribute products and collect testimonials. This resulted in 75,000 samples distributed amongst GenZ guys and moms, a 90% increased purchase intent, and a 130% increase in brand recall for AXE products.

Opendoor is reimagining the way that people sell their homes. The team was looking for an authentic and hyperlocal channel to build awareness for Opendoor’s services with families across key markets.

Opendoor partnered with TeamSnap for Brands to run targeted youth sports sponsorships across Dallas, Austin, and Houston. With branded jerseys, warm-up shirts and game signage, Opendoor was able to integrate their brand into the fabric of their communities.

The brand reached over 7,500 households and saw a massive increase of 302% in first choice unaided brand recall. Opendoor also increased its community support score by 50%, and families were 25% more likely to choose Opendoor after the season.

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