AXE Connects with Gen Z Through Youth Sports Sampling

AXE partnered with TeamSnap to put its new colored hair gel directly into the hands of Gen Z boys and their moms. Axe sampled nationwide at major youth lacrosse and soccer tournaments as part of its "Ditch the Label" campaign.

75,000+

Samples Distributed

+90%

Increase in Purchase Intent

+130%

Increase in Brand Recall

Company Type

Personal Care Brand

Targeting Criteria

Gen Z boys and their moms

Core Partnership Type

Tournaments, Sampling

Campaign Tactics

Banners

Tournament Activation

Sampling

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"We appreciate AXE supporting our club this season. Their hair styling products are now my kids' go-to brand."

Youth Sports Parent

AXE was looking for a way to get its new colored hair gel into the hands of Gen Z boys and their moms. The brand wanted to make an authentic connection with youth sports players by sampling the product nationwide, encouraging young men to "Ditch the Label" as part of its latest campaign.

Through TeamSnap, AXE targeted major youth lacrosse and soccer tournaments across the country. At each tournament, AXE set up branded field banners and tabling to distribute product and collect testimonials, resulting in 75,000+ samples distributed among Gen Z boys and moms, a 90% increase in purchase intent, and a 130% increase in brand recall for AXE products.

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75,000+

Samples Distributed

+90%

Increase in Purchase Intent

+130%

Increase in Brand Recall

Proven Results

Customized Playbook for Every Brand

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+302%

Lift in Unaided Brand Recall

"As we grow within the US, we were looking for a partner that could deliver positive results while minimizing the time commitment required of our team members. TeamSnap has afforded us the opportunity to drive our brand awareness and educate families on our services across the regions we service in a low-lift way."

Joey Soriano

Head of Local Marketing, OpenDoor

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+16.3%

Avg Daily Units Sold

"TeamSnap for Brands has been a tremendous partner as we've grown Meiji Hello Panda's retail presence in the U.S. Through their youth sports sponsorships, we've established a local marketing and sampling strategy that is turnkey, scalable, and efficient."

Meiji Hello Panda Marketer

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AXE Connects with Gen Z Through Youth Sports Sampling

75,000+

+90%

+130%

Customized Playbook for Every Brand

Get Your Brand in the Game

FOR THE ONES WHO RUN YOUTH SPORTS

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in the Game