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Opendoor

Opendoor Builds Local Trust Through Youth Sports Sponsorship

Opendoor partnered with TeamSnap to run targeted youth sports sponsorships across Dallas, Austin, and Houston, reaching families with an authentic, hyperlocal presence in each market.
Opendoor Builds Local Trust Through Youth Sports Sponsorship

+302%

Lift in Unaided Brand Recall

+50%

Increase in Community Support Score

+25%

Lift in Likelihood to Choose
Company Type
Real Estate Platform
Targeting Criteria
Families in Dallas, Austin, and Houston
Core Partnership Type
League Sponsorship
Campaign Tactics
Game Signage
Jerseys
Emails
Surveys
Launch a campaign with TeamSnap
"As we grow within the US, we were looking for a partner that could deliver positive results while minimizing the time commitment required of our team members. TeamSnap has afforded us the opportunity to drive our brand awareness and educate families on our services across the regions we service in a low-lift way."
Joey Soriano
Head of Local Marketing, OpenDoor

Opendoor is reimagining the way people sell their homes. The team was looking for an authentic, hyperlocal channel to build awareness for its services with families across key markets.

Opendoor partnered with TeamSnap to run targeted youth sports sponsorships across Dallas, Austin, and Houston. The campaign leveraged branded jerseys, warm-up shirts, and game signage to integrate the brand into the fabric of each community.

The campaign reached more than 7,500 households and drove a 302% increase in first-choice unaided brand recall. Opendoor also saw a 50% increase in its community support score, and families were 25% more likely to choose Opendoor after the season.

Blueprint Overview
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+302%
Lift in Unaided Brand Recall
+50%
Increase in Community Support Score
+25%
Lift in Likelihood to Choose
YOUR NEXT CAMPAIGN STARTS HERE

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