Taco Bell Franchisee Drives Store Traffic Through Community Marketing

Team Lyders, a Taco Bell franchisee operating 178 locations across six states, was looking for a way to support the communities around its stores and drive store traffic.

The company operates on the belief that investing in the community leads to long-term wins, and partnered with TeamSnap to further entrench itself locally.

TeamSnap matched each restaurant with a youth sports organization within five miles of its location, and restaurants drove families in the door using custom email promotions and fundraiser nights. The campaign delivered a 227% return on investment, and Team Lyders has since expanded the program and made it their go-to approach to community marketing.