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TEAMSNAP 1.0

Our Brand

v1.1 Coming soon! Social Media, App Store, and Voice & Tone guidelines

  • About
  • Logo
  • Color
  • Typography
  • Photography
  • Iconography
  • Illustration & Product
  • TeamSnap UI

About

Take the Work Out of Play

TeamSnap exists to build, connect and serve the community of sports—from participator to facilitator—to help simplify and enhance the experience of being a player, parent, coach, fan or organizer. By continuously developing an integrated sports management platform focused on taking the work out of play, TeamSnap elevates sports and the community that thrives around it.

Our Vision

What we’re working towards, our ultimate goal & overarching objective:

To bring the world of amateur sports together.

Our Mission

Why we do what we do, our unique purpose and intention:

To create connections that unlock the power of play.

Our Values

Be Authentic

Bring your whole self, celebrate what makes us all unique.

The heart of our identity

One Team

Together we win, we all win when we all strive towards the same goal.

Do not change overtime

Elevate the Game

Achieve greatness, for our customers, for our communities, for our team.

Guide all of our actions

TeamSnap is:

Human

We are past, present, and future parents, coaches and organizers building a platform that we wish we had. We care deeply about our customers and work everyday to make life easier to focus on what matters most—sharing our mutual love of participating in sports.

Delightful

Bringing people together with shared passions is inherently fun. That is why we add delight and understated charisma to our brand when it makes sense.

Confident

As the sports management authority, TeamSnap is confident and organized with solutions that empower our customers so they know “they’ve got this.”

Original

As a trailblazer, TeamSnap exudes a more modern and innovative spirit than our competitors’ brands, because it engages users as well-rounded people, not just seeing them as competitive coaches, parents and players.

Direct

We make a complex process of organizing teams and clubs refreshingly easy and clear.

Dependable

From incredibly simple tools and an intuitive UX to a comprehensive help center and team of account specialists, we are your partner—the unquestionably dedicated player.

Logo

Manage Your Sport Organization or Team in a Snap

Our logo embodies the brightness and excitement from the world of partcipating in sports. Though the mark may look like a ball, please don’t kick it—that hurts.

Download logos

Main Symbol and Wordmark Variants

TeamSnap Logo
TeamSnap Logo
TeamSnap Logo
Note

We prefer the horizontal over the vertical logo

TeamSnap Logo
TeamSnap Logo
TeamSnap Logo

Product Symbol and Workmark Variants

TeamSnap Clubs & Leagues

For clubs, leagues & associations with multiple teams

Icon
Icon
TeamSnap Tournaments

Build and manage your events in a snap

Icon
Icon
TeamSnap Live!

Get real-time updates throughout the game

Icon
Icon

Color

Bright and Sporty

When working with our color palette, use bright colors as an emphasis and rely on the neutrals as a steady undertone. Gradients are allowed if they fit the color palette and aren’t over the top.

See TeamSnap UI for tints and shades

TeamSnap Blue

#1A6BAFHex

26, 107, 175RGB

TBDCMYK

TBDPantone

TeamSnap Dark Blue

#13426EHex

19, 66, 110RGB

TBDCMYK

TBDPantone

TeamSnap Light Blue

#D6E4F1Hex

214, 228, 241RGB

TBDCMYK

TBDPantone

TeamSnap Green

#7FC243Hex

127, 194, 67RGB

TBDCMYK

TBDPantone

TeamSnap Orange

#FF8F00Hex

255, 143, 0RGB

TBDCMYK

TBDPantone

TeamSnap Grey

#D6D6D6Hex

214, 214, 214RGB

TBDCMYK

TBDPantone

TeamSnap Light Grey

#F5F5F5Hex

245, 245, 245RGB

TBDCMYK

TBDPantone

TeamSnap Black

#222222Hex

34, 34, 34RGB

TBDCMYK

TBDPantone

TeamSnap Error Red

#E26362Hex

226, 99, 98RGB

TBDCMYK

TBDPantone

Typography

Friendly, Confident, and Direct

Our typefaces are easy to read—something you might see on the back of a jersey and adaptable to anything we throw at them.

Get Museo SlabGet Open Sans

Museo Slab 900 — Headlines (you can also use the light variant where it makes sense)

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp

Open Sans — Body Copy

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp

Modular Scale

The marketing typography system uses a pixel base of 16px and is calculated with a 1.125 ratio. We use a different scale than our products since marketing materials trend towards larger and more expressive typography.

This is a sample heading

This is a sample heading

This is a sample heading

This is a sample heading

This is a sample heading

This is a sample heading

H1_This is a sample heading

This is a sample heading

H2_This is a sample heading

This is a sample heading

This is a sample heading

H3_This is a sample heading

H4_This is a sample heading

H5_This is a sample heading

H6_This is a sample heading

This is a sample heading

This is a sample heading

This is a sample heading

Take the Work Out of Play

THIS IS A SAMPLE HEADING

Meet new health requirements with fewer apps

You and your members don’tneed more apps to juggle. Easily administer and collect self-assessments directly in TeamSnap! Lorem ipsum dolor sit amet body copy goes here This is how our paragraph text looks when set in open sans. Lorem ipsum dolor sit amet. Lorem ispum

Photography

Inclusive and Real Situations

Real people doing real things with relevant surroundings, equipment or expressions. Avoid photography that feels forced.

Photo of a girl's soccer team
Photo of a boy's soccer team
Photo of someone kicking a soccer ball
Photo of a female coach
Photo of someone kicking a soccer ball
Photo of a sport org admin
Photo of a boy playing soccer

Iconography

Light and Friendly

When working on marketing materials, leverage the thinner icons as they have a wider breadth of sport specific icons and a friendlier feel. When representing a specific feature, find it in the TeamSnap UI docs.

Marketing iconsFeature/action icons

  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon

Illustration & Product

Representing Product and Concepts

Our illustration style—used sparingly—should have a touch of color and follow the stroke size of our iconography. Feel free to add playful and supporting elements where it makes sense.

Product shots should be a healthy mix of literal (screenshot encased in a device) and creative representations to add a sense of energy while representing the use case fairly.

Ilustration and product images

TeamSnap UI

In-house UI Library

We have an extensive UI library for our web properties here at TeamSnap. It includes everything you need to look as TeamSnapp-y as possible with the least amount of effort. The external brand is built on top of this with notes throughout this guide for a market facing audience.

See the TeamSnap UI Guidelines

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