TeamSnap Logo
Log inFind My Team
  • Products
    • Organizations logoClubs & Leagues

      For clubs, leagues & associations with multiple teams

      • Sports
      • Features
      • Get a demo
    • Teams logoTeams

      The easiest way to manage a team

      • Sports
      • Features
    • Tournaments logoTournaments

      Build and manage your events in a snap

      • Scheduling
      • Registration
  • Pricing
  • Company
    • About
    • Careers Hiring!
  • Resources
    • Blog
    • Community Impact
    • Off-Season
    • Coaches’ Corner
    • Clubs & Leagues Resources
    • TeamSnap Updates
    • Help Center
    • API Docs
  • For Brands

Find My Team

Sign upLog in
Sign upLog in

TeamSnap Expands Its Advertising Platform to Meet Increased Demand


Company/Press Releases/TeamSnap Expands Its Advertising Platform to Meet Increased Demand


BOULDER, CO — TeamSnap, the household name in integrated youth sports management, announced today that it has expanded its popular advertising platform in response to increased industry demand.

TeamSnap's advertising platform debuted last year, offering brands a unique opportunity to connect directly to families and young athletes. Unlike traditional publishers, TeamSnap authentically connects with users during everyday moments, such as checking the team schedule, replying to events, volunteering for assignments and sharing game photos.

"This is an exciting new era where brands can leverage emerging media platforms like TeamSnap to connect directly with a coveted audience of family decision makers," said Dave DuPont, co-founder and CEO, TeamSnap. "We have been overwhelmed by the demand and innovative ideas from new partners. Expanding our partnership platform is the next step as we grow as a publisher and provide marketers even more opportunities to connect with engaged parents."

Marquee brands including Walgreens, Annie's (General Mills) and Little Caesars Pizza Kit Fundraising, have executed custom, integrated campaigns across the expanded TeamSnap platform — connecting directly with more than 20 million families, fans, coaches and players. One of TeamSnap’s CPG brands saw a jump in brand lift after launching their new product via app, desktop and sponsored emails.

With the expanded advertising platform, TeamSnap now offers products such as video, native, on-site activation and sponsored features that offer a unique ability to target the right audience at the right time with the right offers – for instance a hungry youth soccer team looking for post-game dining options, or a parent making pre-game decisions about hydration on a hot summer day.

"With our expanded platform we are providing multiple opportunities and formats to access engaged, active families – including custom media along with unique commerce integrations," said Doug Ziewacz, TeamSnap General Manager of Digital Commerce & Advertising. "TeamSnap is fully committed to creating a seamless opportunity to connect brands around lifestyle needs and deliver integrations that are going to be an additive to a parent's busy schedule."

TeamSnap's seamless partner integrations include custom in-app opportunities that can be targeted to specific sports, activities and regions. The intuitive platform also features programmatic advertising and branded content for global and local campaigns. TeamSnap was recently certified as a TAG Certified Publisher. The Trustworthy Accountability Group (TAG) works to eliminate fraudulent digital advertising traffic and maintains the highest level of advertising quality across the platform.

Two months running, TeamSnap was listed as one of Google's featured programmatic platform partners and preferred authorized buyers.

TeamSnap Engagement

  • Total users – 20 million users / 2 million unique teams
  • Monthly active users – 5 million
  • View practice/game schedule – 2.5 million per day
  • Mark availability – 1 million per day
  • Share/view photos – 300,000 per day
  • Update the live game – 825,000 per day
  • View game day reminders – 500,000 per day

To learn more about partnering with TeamSnap, visit TeamSnap for brands.

Sign Up For Free

Most Recent Press Releases Articles

  • TeamSnap Partners with Playeasy to Provide Sports Industry’s First-Ever Event Marketplace
  • Study of the Pandemic’s Effects on Youth Sports
  • TeamSnap Hires Joyce Bell as New CFO and Michael Fox as New VP of Product & Design
  • Softball BC Hits a Partnership With TeamSnap
  • Welcome Shaina Jordan as New Head of Analytics
  • TeamSnap Adds Executive Leadership, Brian Caulfield and Nicole McCormack
  • TeamSnap and TeamGenius Partner to Deliver Industry Leading Athlete Evaluation Tools
  • TeamSnap's New Technology Partnership with NFL FLAG
  • Latka 250 Fastest Growing SaaS Company List
  • TeamSnap Named Best Club Management Software 2021
Products
Club or League Administrators
  • Get a demo
  • Features
  • Pricing
  • Tournaments
  • FAQs
Coaches or Team Managers
  • Features
  • Pricing
  • Tournaments
  • Get Started
Parents or Athletes
  • Features
  • Pricing
  • Find My Team
  • Get Started
Sports
Clubs & Leagues
  • Baseball
  • Basketball
  • Football
  • Ice Hockey
  • Lacrosse
  • Soccer
  • Softball
  • Volleyball
Teams
  • Baseball
  • Basketball
  • Football
  • Ice Hockey
  • Soccer
  • Softball
  • +100s more
Resources
  • Blog
  • Coaches’ Corner
  • Return To Play
  • Clubs & Leagues Resource Library
  • Skills & Drills
  • Press Releases
  • TeamSnap Updates
  • TeamSnap Help Center
  • Community
  • Why TeamSnap?
Company
  • About
  • CareersHiring!
  • For Brands
  • Partners
  • TeamSnap API
  • Responsible Disclosure Policy
  • Youth sports team and sports org app Apple App Store Logo
  • Youth sports team and sports org app Google Play Store Logo
  • social-media-facebook
  • social-media-twitter
  • social-pinterest
  • social-instagram
  • social-video-youtube
  • professional-network-linkedin

TeamSnap Footer Logo

Copyright © 2005–2023 TeamSnap, Inc.

  • Sitemap
  • Terms
  • Privacy
  • California Privacy
  • Do not sell my personal information – CA resident only