TeamSnap Expands Its Advertising Platform to Meet Increased Demand
BOULDER, CO — TeamSnap, the household name in integrated youth sports management, announced today that it has expanded its popular advertising platform in response to increased industry demand.
TeamSnap's advertising platform debuted last year, offering brands a unique opportunity to connect directly to families and young athletes. Unlike traditional publishers, TeamSnap authentically connects with users during everyday moments, such as checking the team schedule, replying to events, volunteering for assignments and sharing game photos.
"This is an exciting new era where brands can leverage emerging media platforms like TeamSnap to connect directly with a coveted audience of family decision makers," said Dave DuPont, co-founder and CEO, TeamSnap. "We have been overwhelmed by the demand and innovative ideas from new partners. Expanding our partnership platform is the next step as we grow as a publisher and provide marketers even more opportunities to connect with engaged parents."
Marquee brands including Walgreens, Annie's (General Mills) and Little Caesars Pizza Kit Fundraising, have executed custom, integrated campaigns across the expanded TeamSnap platform — connecting directly with more than 20 million families, fans, coaches and players. One of TeamSnap’s CPG brands saw a jump in brand lift after launching their new product via app, desktop and sponsored emails.
With the expanded advertising platform, TeamSnap now offers products such as video, native, on-site activation and sponsored features that offer a unique ability to target the right audience at the right time with the right offers – for instance a hungry youth soccer team looking for post-game dining options, or a parent making pre-game decisions about hydration on a hot summer day.
"With our expanded platform we are providing multiple opportunities and formats to access engaged, active families – including custom media along with unique commerce integrations," said Doug Ziewacz, TeamSnap General Manager of Digital Commerce & Advertising. "TeamSnap is fully committed to creating a seamless opportunity to connect brands around lifestyle needs and deliver integrations that are going to be an additive to a parent's busy schedule."
TeamSnap's seamless partner integrations include custom in-app opportunities that can be targeted to specific sports, activities and regions. The intuitive platform also features programmatic advertising and branded content for global and local campaigns. TeamSnap was recently certified as a TAG Certified Publisher. The Trustworthy Accountability Group (TAG) works to eliminate fraudulent digital advertising traffic and maintains the highest level of advertising quality across the platform.
Two months running, TeamSnap was listed as one of Google's featured programmatic platform partners and preferred authorized buyers.
- Total users – 20 million users / 2 million unique teams
- Monthly active users – 5 million
- View practice/game schedule – 2.5 million per day
- Mark availability – 1 million per day
- Share/view photos – 300,000 per day
- Update the live game – 825,000 per day
- View game day reminders – 500,000 per day
To learn more about partnering with TeamSnap, visit TeamSnap for brands.