Building a website to help build a better football program

The Falmouth Football program in suburban Portland, Maine currently has 200+ athletes spread among 15 K-12teams. That represents an almost 30% growth from just 3 years ago. But they have ambitious goals to grow well beyond that. Their secret weapon? An all-new website from TeamSnap that looks good, works hard, and serves as a one-stop-shop for everything Falmouth Football.

“This website helps us tell our story, grow the game, and get the entire community involved.” — Amy True

Out with the old

The Falmouth Football program might be one of the newer programs in the area, but they’re making a lot of noise on and off the field. However, it hasn’t always been that way. In fact, when Amy True joined the Falmouth Football booster program four years ago, the program was in a very different place. “My son had to go play flag football in a different town,” she remembers. “We just didn’t have the numbers to run it on our own.”

Never one to sit idly by, True knew they had to make changes if they were going to grow the program. And, in her mind, that started with improving their website. Back then, Falmouth Football was using a Wordpress website with many different platforms feeding into it.

“We just had one person overseeing the site and it took way too much time and effort to update,” she says. “We’re all volunteers and very few have a design or IT background. So first and foremost, we needed something that was easier to use and update.”

That’s where TeamSnap came in. True had encountered TeamSnap in her son’s other sports and thought it would work well for what they needed to do here. So she got to work.

Growing the game and increasing revenue

True and the rest of the Falmouth boosters were excited to help the young program expand. “We’re all passionate about growing the game and giving more kids opportunities,” True notes. “We want to find a place for all kids to give the sport of football a try.”

The Falmouth boosters put their new website at the center of their recruiting push. “We created a website that represents the Falmouth Football brand,” she beams. “It’s a true showpiece and marketing tool for our program.”

And people are noticing. “Our website helped make football cool. We’re getting kids from other sports to join football who want to be part of what we’re doing,” True says.

The leaders at Falmouth are putting the website to work in innovative ways.”We moved the high school game day program online, and that saved us thousands of dollars,” she says. “And we added a spot on the site where parents and grandparents can stream all our games.”

All that excitement has numbers (and revenue) up considerably. That flag football program that needed to co-op with a neighboring town? Now they’re completely full with 10 teams—and a waitlist of kids hoping to join. “Financially, we’re in the best possible position,” True says. “We have so much control and access now. And in less time!”

“This website helps us tell our story, grow the game, and get the entire community involved.”

Hard working. Easy to use.

From day one, True and the other boosters envisioned a do-it-all site that would serve as a central hub for their program. “Whenever someone asks me for something, I just tell them to go to the website,” True jokes. “Need to register? Want to check a score? Looking to get in touch with a coach? It’s all in one place and easy to find.”

This ease of use has helped keep the football community more engaged and involved. The Falmouth boosters moved all volunteering signups and management to the site, as well. “People want to get involved, but you have to make it easy to do so,” True says. “We don’t need to send out links or manage a bunch of spreadsheets. It’s all in one spot and so easy to do.”

The volunteer coaches and admins also appreciate how easy it is to update the site. “I have used several web platforms, and this is the easiest, most intuitive one out there. Anyone can do it!”

With all these successes, Falmouth Football is positioned for long term success on and off the field. “I’ll tell anyone who will listen how great of a change this has been,” True beams. “TeamSnap is 100% the way to go.”

Check out the live Falmouth Football TeamSnap website to see how it helped them build a better football program.