Jessica Reason

Analytics Manager

As the Analytics Manager, Jessica provides strategic direction using insights derived from data. In her role, she partners with various teams to uncover untapped potential to improve decision making. In short, she helps us work smarter.

Jessica graduated from Virginia Tech with a degree in marketing and finance while also completing her 15-year competitive swimming career. An avid athlete since the age of 4, she has always preferred participating in and coaching sports to watching them. Memorizing splits and counting laps led to her natural progression of working with numbers later in life. She went on to fine tune those skills at the University of Pittsburgh for an MBA.

Her career has taken her up and down the East Coast, until the Colorado Rockies (and companies) called. Jessica started her marketing profession in the pre-digital age working on clients like Sharp, Burger King and Time Warner before transitioning to the digital space in the early 2000s to work with McDonald’s, Coca-Cola, Kraft and Old Navy. Most recently, Jessica led the Global Analytics team at Medtronic where she advanced their progress in the business intelligence space.  

An avid traveler, she recently fulfilled a dream by spending a year traveling and volunteering throughout the Asia Pacific region. When Jessica isn’t behind her computer or on the other side of the world, she is usually found (or not) backpacking and hiking throughout Colorado. 

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