Oct 23, 2008 • 2 min read
OK, so we’re fashionably late to the blog party.
While every other Web 2.0 company on the planet has been blogging since day one, we’ve held out until now. But recently we were engaged in a high-level company-wide strategic planning retreat and we determined that a blog would increase our total ROI by over 37% in fiscal year 2009.
(OK, actually, we were sitting around playing Fantastic Contraption and someone said “Hey, we should have a blog!”)
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