Jan 18, 2024 • 4 min read
TeamSnap for Business shares the four best tips to boost your youth soccer organization’s registration numbers in 2024.
As we gear up for an exciting 2024 season(s), youth soccer clubs everywhere are hyper-focused on two things: growth as an organization and exceptional on-field performances. In order to grow a soccer organization, it all starts with a streamlined and hassle-free registration process. The better the registration, the more those numbers of new athletes will flood in. Here are the four best tips to boost your soccer registration numbers in 2024.
We can’t stress this enough, don’t leave your soccer registration to the last minute. Not only does that create a stressful situation for you or your admins, but it can also result in mistakes in your online forms.
Allow for plenty of time to build your form (or forms) and test them to ensure they are working properly before launching. We recommend giving yourself at least two weeks to work on building your registration form online.
As a two-part tip to lead off this list, soccer organizers should also prioritize clear communication. That means clear communication with your administrative staff in order to streamline the registration creation process. But, it also means organized communication with returning and new players/parents/families. Make sure your registration deadlines, pricing structures, and processes are crystal clear.
Accessibility is vital to the growth of our soccer programs. It’s the Golden Boot of soccer registrations. Without a layer of accessibility, your programs will stay stagnant. But, what exactly can we do about this?
Find a registration provider that offers this unique value. For example, think about adding early-bird discounts, the ability to sign up for payment plans, discounted or best-in-class payment fee structures, offline payments, and waitlists. These are just a few of the best ways to make your programs more accessible to every soccer-loving family in your community.
Preseason is the optimal time to start thinking about marketing your programs. Good promotion of your league will result in increased participation numbers and the continued strength of your organization’s community. Take advantage of websites, social media, sponsorships, and local community events to get the word out about your league.
Let’s face it. Soccer competition is tough. And we don’t mean the competition on the field. There are probably several competitive soccer organizations in your local town, city, etc. And not to mention competition from sports outside of soccer playing in the same season. Make sure your league and club offers athletes and families some unique value/opportunities.
One of the best ways to market unique value is taking advantage of TeamSnap Sponsorship. TeamSnap Sponsorship makes youth soccer more accessible by connecting organizations like yours with regional and national brands as sponsors. And, there’s no additional cost!