When pitching your organization to a local businesses, start by talking about how this is a marketing opportunity, not just a charitable endeavor. Start by explaining that youth sports is an effective local marketing channel and the community impact is simply a welcome bonus.
Before you start pitching different businesses, make sure you create a list of all the different sponsorship assets youâ€™re offering. Here are some popular assets that youth sports leagues typically use:
All of these assets can be effective. The important part is that you make it very clear to the business owner what youâ€™re offering. Also, make sure you can execute on everything promised.
Being able to pitch a compelling story as to why a sponsorship would be great marketing is the easy part. Quantifying it is where it get a little tricky.
Two great metrics to use for quantifying a sponsorship is reach and impressions. Reach is the total number of people that interact with a sponsorship. An impression is every interaction someone has with a sponsorship. For those math fans out there, here is the equation:
Reach x Number of times someone sees a sponsorship = Impressions
While your numbers for reach and impressions donâ€™t have to be exact (at LeagueSide we use a very rigorous evaluation process for our sponsorships), here are some easy ways to calculate reach and impressions:
Struggling on how to price everything? Simple and clear pricing is the best approach.
You should create a pricing package that make it easy for a local business to say yes (as seen in our sponsorship template) and provide options for one season or a year. Keep in mind the costs associated with each sponsorship, like printing a banner, and include this in your price.
Weâ€™ve spoken a lot about how this is a great marketing opportunity for these businesses, but sponsorships are also about being a part of the community and giving back.
If youâ€™re trying to raise sponsorship dollars from local businesses, make sure youâ€™re building a personal relationship with them. Take the time to customize each sponsorship letter and be authentic when youâ€™re pitching them. If you work hard to provide each business with a great sponsorship experience, they will continue supporting you in the years to come.
Now get out there and get some sponsorship money for your organization!