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  Youth sports can be one of the most effective local marketing channels, which is why brands are now wondering, “What’s the best way to sponsor a youth sports team?”…

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on BRAND United. Unilever’s AXE brand, a world leader in make grooming products, launched a new line of hair paint…

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360. The events of June 2020 brought a monumental change to American life, as the killing of…

The State of Traditional Media Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into…

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Street Fight. In 2020, brand sponsorship of youth sports is about much more than putting a logo on a…

Think about your favorite sports memories growing up. Do your team bus rides to and from the game come to mind, or maybe it’s when you hit a walk-off home…

The History of NBA Jersey Ads NBA jersey sponsors started in 2017. The experiment is nearly complete and the results are in – it was a huge success. In 2012,…

A Much Needed Staple Do you remember when you were a kid the first time that you stepped onto a baseball diamond? A soccer field? The hockey rink? Regardless of…

Read Part I of this series – The Power of Sports Sponsorships Building the Sponsorship Dialogue As a recap from our last discussion on the power of sports and sports…