TeamSnap Logo
Log inFind My Team
  • Solutions
    • For Business
      For Business

      Tools for clubs, leagues, tournament organizers, and associations to run their business

      For Teams
      For Teams

      For coaches, players & fans to stay connected on our top-rated mobile app

      Promo image
      • Overview
      • Program ManagementManage all aspects of your organization
      • SponsorshipAccess our network of opportunities
      • RegistrationPayments, dues, and more
      • TournamentsBuild and manage your events
      • PaymentsA better way to manage payments
      • Website BuilderProfessional & mobile friendly sites
      • SchedulingAutomate games & practices
      • Services & SupportIndustry-leading account support
      • MessagesSimple, reliable communication
      • Get started!Chat with our team right now
  • Pricing
  • Resources
    • Community

      Our mission is to enhance the lives of kids by enabling participation in sport

        Other resources
        • Blog
        • Coaches’ Corner
        • For Business Resources
        • TeamSnap Updates
        • Help Center
        Company
        • About
        • Careers
        • Partners
    • For Brands
      • Build relationships in the moments that matter.

        Convert families into superfans with TeamSnap for brands.

          • OverviewThe #1 way to reach the Chief Household Officer
          • AudienceLearn about our audience and network
          • CapabilitiesExplore our products and measurement solutions
          • Download Media Kit

      Find My Team

      Sign upLog in
      Sign upLog in
      BlogBrand Marketing
      • General Sports
      • Health and Safety
      • Coaching
      • for Business
      • Announcements
      Featured image: How to Measure Outdoor Advertising and Local Sponsorships

      Oct 22, 2018 • 2 min read

      How to Measure Outdoor Advertising and Local Sponsorships

      /images/teamsnap-badge.png
      TeamSnap

      Posted in:
      • Brand Marketing

      Measuring the unmeasurable

      How do you measure an effective broadcast or out-of-home (OOH) marketing campaign, or a local sponsorship campaign?

      Working in collaboration with expert marketers, we’ve developed an industry-validated approach to isolate and measure the true impact of a campaign on a consumer’s purchase journey. Here’s a quick look at insights we’ve gained on a few examples that can supercharge your data-driven marketing decisions:

      1. Unaided Brand Recall – provides insight into overall brand awareness. Targeted campaigns can make a bigger and longer lasting impact on this metrics compared to broader campaigns.
      2. Aided Brand Recall – isolates and measures the effectiveness of a campaign itself as consumers specifically think about interactions with a particular brand. Repeated exposure often helps drive this.
      3. Brand Favorability – an indirect signal of purchase intent. The context and media channel a brand chooses can either strengthen or weaken the the performance of this metric. For example, ads viewed in stressful situations (i.e. a billboard while sitting in bumper to bumper traffic) might create negative association.
      4. Likeliness to Choose – a strong signal or purchase intent. When this metric is high or has seen significant improvement, brands should couple this with compelling offers and/or create urgency to capitalize.

      LeagueSide campaigns are a great way to positively impact the above metrics. Our offering gives brands a unique opportunity to have meaningful, positive, targeted and relevant engagement with existing and potential customers.

      As part of every LeagueSide campaign, we provide clients with performance on these metrics and much more. Reach out to us to access case studies on how clients have used LeagueSide to market effectively and have the measurement to back it up.


      Download our app

      app-storegoogle-play

      Share this post


      Create Your Team Today!

      It’s Free and Free is Good!

      Sign Up Your Team!Free and Paid Plans Available
      Products
      Sports Organizations
      • Get a demo
      • Features
      • Pricing
      • Tournaments
      • FAQs
      Coaches or Team Managers
      • Features
      • Pricing
      • Tournaments
      • Get Started
      Parents or Athletes
      • Features
      • Pricing
      • Find My Team
      • Get Started
      Sports
      Sports Organizations
      • Baseball
      • Basketball
      • Football
      • Ice Hockey
      • Lacrosse
      • Soccer
      • Softball
      • Volleyball
      Teams
      • Baseball
      • Basketball
      • Football
      • Ice Hockey
      • Soccer
      • Softball
      • +100s more
      Resources
      • Blog
      • Coaches’ Corner
      • Return To Play
      • For Business Resource Library
      • Skills & Drills
      • Press Releases
      • TeamSnap Updates
      • TeamSnap Help Center
      • Community
      • Why TeamSnap?
      Company
      • About
      • CareersHiring!
      • For Brands
      • Partners
      • TeamSnap API
      • Responsible Disclosure Policy
      • Youth sports team and sports org app Apple App Store Logo
      • Youth sports team and sports org app Google Play Store Logo
      • social-media-facebook
      • social-media-twitter
      • social-pinterest
      • social-instagram
      • social-video-youtube
      • professional-network-linkedin
      • social-tiktok

      TeamSnap Footer Logo

      Copyright © 2005–2025 TeamSnap, Inc.

      • Sitemap
      • Terms
      • Privacy Policy
      • California Privacy Policy
      • Your Privacy Choices