Category: Brand Marketing

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the…

The 2025 Marketing Landscape: Challenges and Shifting Priorities   Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football, a 63%…

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.   Compared to other parents,…

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional…

Sports are a foundation for healthy living, teamwork, grit, and life lessons in many forms. Most adults have memories of their first time stepping onto a soccer field or shooting…

Hospitals and healthcare organizations are constantly searching for innovative ways to connect with their local communities. Coming up with creative and unique marketing ideas to connect your healthcare organization to…

Brands are faced with many decisions when it comes to sports sponsorships, but more than ever before, they are evaluating if investing in traditional sports like football and basketball will…

Global sports participation and viewership have exploded in recent years. The professional sports industry is a multi-billion dollar business that continues to grow year after year. Fans are eager and…

We gathered a star cast of panelists for a webinar to discuss the bold and creative vision  behind e.l.f. Beauty’s sports sponsorship strategy.  The webinar featured:  Patrick O’Keefe – VP,…

Sports sponsorships are a marriage between a brand and a sporting event or organization. This can take shape in many ways, from logo placements on jerseys to digital experiences in…

The world of sports sponsorship is gearing up for another transformative year. The union between sports and brands continues to evolve; and 2023 laid down the foundation for change, from…

Community impact programs are an opportunity for brands to get involved in a more meaningful way. At the forefront, community impact organizations strive to better understand and address and or…

Sports sponsorships provide a platform for brands to boost their visibility and connect with their audience. But long gone are the days where the only viable opportunities for brands were…

At 14-years-old, girls are dropping out of sports at two times the rate of boys. There are many reasons why girls are more likely to drop out of sports, including…

Sponsoring a local sports team can be a highly effective marketing strategy for businesses looking to increase brand visibility and community engagement. Not only does it allow you to support…

The 2023 FIFA Women’s World Cup is in full swing; and the world is watching. In fact, FIFA announced that it has sold more than 1.5 million tickets to this…

In an increasingly competitive business landscape, national brands are recognizing the importance of implementing local marketing strategies to connect with customers on a more personal level. By tailoring their marketing…

To effectively connect with millennial parents, marketers need to understand their unique preferences, spending habits, and general needs. Millennial parents are reshaping the consumer market because of their unique values. …

Local advertising presents numerous advantages for businesses looking to establish a strong presence within their immediate community. Local advertising campaigns focus on targeting specific geographic areas, enabling businesses to connect…

Travel sports are a popular avenue for young athletes to enhance their skills and compete at a higher level. However, it comes with a cost — just ask the parents….

If you have a child who plays sports, you probably know how quickly your entire week can start to revolve around practice, carpool, and game schedule. If your child plays…

If you’re a brand that’s looking to engage and convert customers more effectively, we’re happy to let you in on a little secret… Don’t overthink it. TeamSnap researched and surveyed…

5 Facts Marketers Should Know About Parents as Consumers The Chief Household Officer (CHO) must take into account multiple interests with each purchase they make. Marketers that can make those…

TeamSnap connected organizations with more than $1.2 million in spring sponsorships during the past season.  Spring may be coming to a close, but that didn’t stop TeamSnap organizations from staying…

Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into…

Today’s consumers want to support brands that align with their values. According to Havas Media Group’s 2021 Meaningful Brands report, 77% of consumers expect brands to support them and 64%…

Download our Free Guide to Measuring Restaurant Local Store Marketing Why community engagement matters in a restaurant marketing strategy In order for your restaurants to stay top of mind with…

  Youth sports can be one of the most effective local marketing channels, which is why brands are now wondering, “What’s the best way to sponsor a youth sports team?”…

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on BRAND United. Unilever’s AXE brand, a world leader in make grooming products, launched a new line of hair paint…

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360. The events of June 2020 brought a monumental change to American life, as the killing of…

The State of Traditional Media Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into…

All hail the age of inbound marketing techniques! Cold calling is a dying tactic. TV and radio spots are on the decline. Interruptive advertising has been cast out like something…

Modern marketing has fallen into the same traps as our pseudo-genuine social interactions — everything nowadays is carried out from behind a screen. Marketing automation platforms and social media ads…

The state of bank marketing today Digital transformation remains critical The most pressing challenge for bank marketers heading into 2023 is the need to keep pace with the ever-changing digital…

Trust directly impacts a consumer’s decision to buy. In fact, 80% of consumers consider trust to be a deciding factor in their spending (Harvard Business Review), yet less than half…