THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Youth athletes dedicate a lot of their time to improving skills, attending practices and games. There’s another piece to the puzzle here though, and that’s the power of observation . Watching someone do an action is a great way to learn how to do the action yourself, this is called action observation. In youth sports,…

Appreciation goes a long way, especially for a coach who dedicates many hours to the well-being and development of your child. Most coaches feel fulfilled by their work helping young players , but a little appreciation from parents can go a long way. Whether the season is just started or you are at the tail…

We’ve all had a bad day. Probably for us adults, plenty of them! That doesn’t necessarily make it any easier when your child comes home from school or practice and is feeling down. Now, before jumping to any conclusions or trying to solve your child’s mysterious reason for frowning, here are some tips and advice…

We get it: You may have a calendars in paper form, on your phone, your laptop, on a whiteboard, you name it. One of the easiest ways to actually know when things are happening is to sync your TeamSnap calendar with your own personal calendar. Trust us, this will save you plenty of time sifting…

Sports fans : We know them, we (certainly) hear them, and we love them . Whether it’s a youth baseball game or a professional basketball game, fans are a key part of creating a lasting, memorable, and an enjoyable sport environment. Without fans there would be no such thing as sports. Fans buy tickets, watch…

If there was a starting line-up for an app feature within TeamSnap it would be the rostering tool. Rosters of any size, for any sport, are vital to a season. It’s the people that make up the team that make youth sports organizations what they are. As a coach, having your roster on hand is…

Summer is almost here, and it’s a great time for kids to get outside and participate in sports! Summer sports are a perfect chance to make new friends and gain more strength. One major concern in summer, however, is the heat. Children’s bodies are less efficient at cooling than adult bodies. Children are more vulnerable…

Sometimes parents want their child to make the team more than the actual child. When your child is trying out for a travel team or a competitive league, the stakes are higher for everyone involved. As a parent, you’ve invested in your child’s development to make the team. You’ve been the driver, the supporter, and…

Before diving into cameras, features, or live streaming tech, there’s another question youth sports organizations need to answer: Who’s actually going to run your live streaming program? It sounds simple….

When your youth sports organization starts looking into live streaming, one of the first questions is pretty obvious: How much will this cost? But getting the answer isn’t always as…

In early May, PlayMetrics completed the acquisition of SportsEngine from Versant Media Group. This created a handful of questions for the many clubs, leagues, associations, and sports organizations that currently…

Understanding baseball stats can help everyone follow the game better and support player development. Baseball is a sport full of numbers and statistics. For youth players, parents, and coaches, learning what the stats mean can feel overwhelming. They also should be taught and introduced at the right age level. While that may be a personal…

Take the stress out of roster creation with these simple strategies that help you build balanced, happy, and ready-to-play teams.

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

We break down three ways that improving parent experience in our youth sports programs can boost satisfaction and grow your club season after season.

Jim Dahline, a TeamSnap technology expert and longtime hockey organizer, breaks down five reasons hockey clubs love TeamSnap. Hockey runs deep in my family and my daily life. I’ve got multiple kids who have participated in a number of youth sports programs. My daughter has “graduated” from youth sports, but my son is developing through…