THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Although team names are often assigned by the league or influenced by sponsorships, in some cases, the coaches and players are able to select their team name in a fun–but challenging–process.

The TeamSnap Assignments feature is a favorite of ultra-organized parents and overworked coaches. Finally, there’s an easy way to manage your volunteer tasks–or assign someone manager duties and let them do it–right from within the TeamSnap app.

Tennis great Billie Jean King likes to say “pressure is a privilege,” because you often feel it when an opportunity you’ve dreamed of comes along. Knowing how to rise to the occasion to make those dreams real is key.

The tiny blue star of The Little Engine That Could was onto something: She used a mantra to fill herself with confidence and conquered an ‘impossible’ hill. Stanford researchers and others have since proven the efficacy of positive self-talk such as “I think I can,” in helping real-life athletes enhance performance. “It’s also been proven…

You know the expression “ It takes a village ”? This sentiment is certainly true when it comes to your kids participating in sports. There’s the weekly (sometimes daily) chauffeuring to and from practices, games and weekend team bonding activities, and even travel to and from away games. We’re tired just thinking about it.

One of our most commonly requested features — officials management — officially releases today! With TeamSnap Officials you can manage referees, umpires and game officials with one easy-to-use tool for assignments, scheduling and communication.

It started with me asking, “which one is your son?” and ended sometime later having uttered five sentences, at most. By then I was well versed on how incredibly gifted his son was, every team and coach his son had played for, and how every one of them had mishandled him. Even if I discounted…

Every sports parent I talk to has a story about another crazy sports parent who acts up before, during or after a game. Or maybe all three of those times.

TeamSnap for Business leader Nick Rundell pens a love letter to his favorite sport, the beautiful game of soccer .

Our how-to guide shows hockey organizers the best way to pick a youth hockey management software for their club. Finding the right tools for operating a youth sports program is essential, especially in a competitive landscape like youth hockey. That’s why hockey organizers are taking advantage of youth sports league management software solutions.

TeamSnap for Business shares 3 ways to design the best youth hockey club website for your organization. Is your youth hockey organization looking to update an outdated website or build one from scratch? How exactly do we build the best and improve youth hockey websites ? In order to help you build a website that…

Three reasons to consider adding waitlists to your soccer registration process, using the new waitlists feature on TeamSnap for Business.

List of the 5 best winter sports for kids and youth to try during cold months on the calendar. The winter season is in full swing and there’s still plenty of time for discovering new winter sports for our kids. A quick look at the professional sports calendar is evidence of this: only the Super…

TeamSnap for Business shares 3 ways that the Master Calendar feature makes sports scheduling easier. Scheduling is a constant task in the lives of youth sports administrators. It’s also one of the most important ones. A well-designed schedule will set your seasons up for success and help everyone involved with your program enjoy their time.…

TeamSnap for Business shares 3 easy ways to diversify youth sports programs and offerings. The world of youth sports is more competitive and complex than ever before. Youth sports businesses can cut through the noise by offering a diverse set of programming. In this blog, we’ll discuss three easy ways that youth sports administrators can…

Soccer administrators should avoid these 5 common registration traps. We know sports registration can be a busy time of year, and let’s face it, a little stressful. Nothing slows your soccer preseason down like accidental mistakes during registration. To help, we put together this quick list of the most common pitfalls of soccer registration so…