For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Premier Lacrosse League , The Players Academy and TeamSnap have teamed up to bring you brand-new at-home lacrosse training. The new videos feature the best in the WLL and PLL, including:

Whether your team wins the game or not, your athletes need to know that you’ll be there waiting for them with a high five on the sidelines.

How can parents help kids move beyond short-term wins and losses and support their athlete’s development over time? That’s the subject of “Zoom Out,” a video from the series, Raising Resilient Athletes, by youth and college sports health and wellness app, Koomba .

Team sports are kicking off, which means youth sports teams across the country are looking for parents to volunteer and take the lead. If you find yourself suddenly stepping up to coach your child’s youth sports team, you probably have some questions: How can I be an effective coach? Should I focus on skills, teamwork,…

The term multi-sport athlete gets thrown around a lot these days. But unfortunately, its meaning has changed. Multi-sport used to mean an athlete would play various sports when they were in season, but seasons no longer exist in youth sports for most of us anyway. The multi-sport athlete has given way to the simultaneous sport…

Celebrating milestones throughout the season with your athletes is a great way to shift a win at all costs culture to one that celebrates effort and mastery. Here are some ideas for milestones and events to celebrate with your team and families. Consider involving your players in the planning process for team-wide celebrations.

Football isn’t just football anymore. Flag football was on the world stage for the first time in 2022, and is slated to debut at the 2028 Olympics. In less than a decade, the sport has grown 38% among school-aged kids.

In this Breakaway Interview , Skye Eddy of soccerparenting.com talks to FC Cincinnati Academy Coach, Adrian Parrish about helping talented players who struggle with anxiety.

TeamSnap for Business leader Nick Rundell pens a love letter to his favorite sport, the beautiful game of soccer .

Our how-to guide shows hockey organizers the best way to pick a youth hockey management software for their club. Finding the right tools for operating a youth sports program is essential, especially in a competitive landscape like youth hockey. That’s why hockey organizers are taking advantage of youth sports league management software solutions.

TeamSnap for Business shares 3 ways to design the best youth hockey club website for your organization. Is your youth hockey organization looking to update an outdated website or build one from scratch? How exactly do we build the best and improve youth hockey websites ? In order to help you build a website that…

Three reasons to consider adding waitlists to your soccer registration process, using the new waitlists feature on TeamSnap for Business.

List of the 5 best winter sports for kids and youth to try during cold months on the calendar. The winter season is in full swing and there’s still plenty of time for discovering new winter sports for our kids. A quick look at the professional sports calendar is evidence of this: only the Super…

TeamSnap for Business shares 3 ways that the Master Calendar feature makes sports scheduling easier. Scheduling is a constant task in the lives of youth sports administrators. It’s also one of the most important ones. A well-designed schedule will set your seasons up for success and help everyone involved with your program enjoy their time.…

TeamSnap for Business shares 3 easy ways to diversify youth sports programs and offerings. The world of youth sports is more competitive and complex than ever before. Youth sports businesses can cut through the noise by offering a diverse set of programming. In this blog, we’ll discuss three easy ways that youth sports administrators can…

Soccer administrators should avoid these 5 common registration traps. We know sports registration can be a busy time of year, and let’s face it, a little stressful. Nothing slows your soccer preseason down like accidental mistakes during registration. To help, we put together this quick list of the most common pitfalls of soccer registration so…