THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Although team names are often assigned by the league or influenced by sponsorships, in some cases, the coaches and players are able to select their team name in a fun–but challenging–process.

The TeamSnap Assignments feature is a favorite of ultra-organized parents and overworked coaches. Finally, there’s an easy way to manage your volunteer tasks–or assign someone manager duties and let them do it–right from within the TeamSnap app.

Tennis great Billie Jean King likes to say “pressure is a privilege,” because you often feel it when an opportunity you’ve dreamed of comes along. Knowing how to rise to the occasion to make those dreams real is key.

The tiny blue star of The Little Engine That Could was onto something: She used a mantra to fill herself with confidence and conquered an ‘impossible’ hill. Stanford researchers and others have since proven the efficacy of positive self-talk such as “I think I can,” in helping real-life athletes enhance performance. “It’s also been proven…

You know the expression “ It takes a village ”? This sentiment is certainly true when it comes to your kids participating in sports. There’s the weekly (sometimes daily) chauffeuring to and from practices, games and weekend team bonding activities, and even travel to and from away games. We’re tired just thinking about it.

One of our most commonly requested features — officials management — officially releases today! With TeamSnap Officials you can manage referees, umpires and game officials with one easy-to-use tool for assignments, scheduling and communication.

It started with me asking, “which one is your son?” and ended sometime later having uttered five sentences, at most. By then I was well versed on how incredibly gifted his son was, every team and coach his son had played for, and how every one of them had mishandled him. Even if I discounted…

Every sports parent I talk to has a story about another crazy sports parent who acts up before, during or after a game. Or maybe all three of those times.

Here’s how administrators can organize volunteers using TeamSnap Registration. Volunteers are the unsung heroes of our youth sports teams and leagues. But, how do we keep our volunteers organized? Using TeamSnap registration, this is a breeze!

Try registration waitlists on TeamSnap for Business. Youth sports are vital to the physical and mental well-being of our children. Ask any youth sports parent about the benefits. That’s why it’s so important for us, as sports organizers, to keep our programs as accessible as possible. Adding waitlists to your registration process is a valuable…

You’re ready to start raising sponsorship dollars for your youth sports team. Now what? Here is the perfect sports sponsorship letter sample for teams. A clear and concise sponsor letter can help you gain funding to subsidize the costs for travel, equipment, and registration fees.

A few helpful tips to get sponsorship for your youth sports team. Youth sports are expensive. That’s why one of the best channels for making your programs more affordable is getting youth sports sponsorships. Youth sports sponsorship is a marketing channel that involves sponsoring a youth sports team, league, or individual athlete.

Six ways to make youth sports more affordable to everyone in the community. Rising costs in youth sports are considered one of the largest barriers to participation for youth today. Additional expenses can put a difficult strain on the families we, as sports organizers, are trying to assist with expansive and creative sports program offerings.

The New TeamSnap Registration is Youth Sports’ Most Configurable & Cost-Effective Way to Register Players, Staff & Volunteers, Only Available on TeamSnap for Business

Here are four signs your youth sports organization should actually be run like a business. There’s a lot of time, energy, and resources spent running a youth sports organization, club,…

TeamSnap shares the top five mental health benefits of playing youth sports. Ever since the pandemic, mental health has become an important and regular conversation in youth sports. Peel away every business decision we make as youth sports organizers, between a growth mindset, increasing registration numbers, and diversifying our programs, there’s one priority goal in…