THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Premier Lacrosse League , The Players Academy and TeamSnap have teamed up to bring you brand-new at-home lacrosse training. The new videos feature the best in the WLL and PLL, including:

Whether your team wins the game or not, your athletes need to know that you’ll be there waiting for them with a high five on the sidelines.

How can parents help kids move beyond short-term wins and losses and support their athlete’s development over time? That’s the subject of “Zoom Out,” a video from the series, Raising Resilient Athletes, by youth and college sports health and wellness app, Koomba .

Team sports are kicking off, which means youth sports teams across the country are looking for parents to volunteer and take the lead. If you find yourself suddenly stepping up to coach your child’s youth sports team, you probably have some questions: How can I be an effective coach? Should I focus on skills, teamwork,…

The term multi-sport athlete gets thrown around a lot these days. But unfortunately, its meaning has changed. Multi-sport used to mean an athlete would play various sports when they were in season, but seasons no longer exist in youth sports for most of us anyway. The multi-sport athlete has given way to the simultaneous sport…

Celebrating milestones throughout the season with your athletes is a great way to shift a win at all costs culture to one that celebrates effort and mastery. Here are some ideas for milestones and events to celebrate with your team and families. Consider involving your players in the planning process for team-wide celebrations.

Football isn’t just football anymore. Flag football was on the world stage for the first time in 2022, and is slated to debut at the 2028 Olympics. In less than a decade, the sport has grown 38% among school-aged kids.

In this Breakaway Interview , Skye Eddy of soccerparenting.com talks to FC Cincinnati Academy Coach, Adrian Parrish about helping talented players who struggle with anxiety.

Here’s how administrators can organize volunteers using TeamSnap Registration. Volunteers are the unsung heroes of our youth sports teams and leagues. But, how do we keep our volunteers organized? Using TeamSnap registration, this is a breeze!

Try registration waitlists on TeamSnap for Business. Youth sports are vital to the physical and mental well-being of our children. Ask any youth sports parent about the benefits. That’s why it’s so important for us, as sports organizers, to keep our programs as accessible as possible. Adding waitlists to your registration process is a valuable…

You’re ready to start raising sponsorship dollars for your youth sports team. Now what? Here is the perfect sports sponsorship letter sample for teams. A clear and concise sponsor letter can help you gain funding to subsidize the costs for travel, equipment, and registration fees.

A few helpful tips to get sponsorship for your youth sports team. Youth sports are expensive. That’s why one of the best channels for making your programs more affordable is getting youth sports sponsorships. Youth sports sponsorship is a marketing channel that involves sponsoring a youth sports team, league, or individual athlete.

Six ways to make youth sports more affordable to everyone in the community. Rising costs in youth sports are considered one of the largest barriers to participation for youth today. Additional expenses can put a difficult strain on the families we, as sports organizers, are trying to assist with expansive and creative sports program offerings.

The New TeamSnap Registration is Youth Sports’ Most Configurable & Cost-Effective Way to Register Players, Staff & Volunteers, Only Available on TeamSnap for Business

Here are four signs your youth sports organization should actually be run like a business. There’s a lot of time, energy, and resources spent running a youth sports organization, club,…

TeamSnap shares the top five mental health benefits of playing youth sports. Ever since the pandemic, mental health has become an important and regular conversation in youth sports. Peel away every business decision we make as youth sports organizers, between a growth mindset, increasing registration numbers, and diversifying our programs, there’s one priority goal in…