THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Dash Johnson, a Positive Coaching Alliance Coach of the Year nominee, on the mindset that matters for a great baseball practice.

Soccer is in Mike Pereira’s blood. His family played for generations in Portugal. As part of the first generation to be born in the US, Mike grew up around soccer, but he didn’t begin coaching until he had kids – first at the parks and rec level and eventually for a travel league through the…

Like most coaches, Cobie Lee grew up playing a lot of sports. After getting her degree in physical education, she taught PE at the elementary school level for 15 years. But it wasn’t until she moved to high school that she truly began her coaching journey. For the past four years, Lee has been the…

Lindsey Wright grew up around coaches. Her dad coached soccer at the rec level and her mom volunteered as a cheerleading coach. When Lindsey started playing soccer in third grade, it quickly became her passion. She played through her first three years of high school, until a negative experience with the coach destroyed that passion.…

By 15, Ashley Anton had reached the highest level in the US Gymnastics Junior Olympic program, but she struggled with injuries and lackluster coaches. When her coach didn’t show up to a competition, Ashley realized the younger girls had no one to lead them – and stepped up. Before that, Ashley hadn’t considered coaching as…

MLS GO, the youth recreational soccer program of MLS, supports participation, growth, and access to recreational youth soccer. And its latest offering, the MLS GO PLAYBOOK, is now available on mobile exclusively on TeamSnap’s platforms.

Plenty of kids who play youth sports – from tee ball at the local rec center to the high school varsity water polo team – dream of playing in college (and beyond!). And while the numbers are not necessarily on everyone’s side, there are smart ways to turn a promising youth sports career into something…

If you coach, or have a kid who plays youth sports, you obviously need to know where to be and when, and who’s going to show up at practices and games.

Here’s how administrators can organize volunteers using TeamSnap Registration. Volunteers are the unsung heroes of our youth sports teams and leagues. But, how do we keep our volunteers organized? Using TeamSnap registration, this is a breeze!

Try registration waitlists on TeamSnap for Business. Youth sports are vital to the physical and mental well-being of our children. Ask any youth sports parent about the benefits. That’s why it’s so important for us, as sports organizers, to keep our programs as accessible as possible. Adding waitlists to your registration process is a valuable…

You’re ready to start raising sponsorship dollars for your youth sports team. Now what? Here is the perfect sports sponsorship letter sample for teams. A clear and concise sponsor letter can help you gain funding to subsidize the costs for travel, equipment, and registration fees.

A few helpful tips to get sponsorship for your youth sports team. Youth sports are expensive. That’s why one of the best channels for making your programs more affordable is getting youth sports sponsorships. Youth sports sponsorship is a marketing channel that involves sponsoring a youth sports team, league, or individual athlete.

Six ways to make youth sports more affordable to everyone in the community. Rising costs in youth sports are considered one of the largest barriers to participation for youth today. Additional expenses can put a difficult strain on the families we, as sports organizers, are trying to assist with expansive and creative sports program offerings.

The New TeamSnap Registration is Youth Sports’ Most Configurable & Cost-Effective Way to Register Players, Staff & Volunteers, Only Available on TeamSnap for Business

Here are four signs your youth sports organization should actually be run like a business. There’s a lot of time, energy, and resources spent running a youth sports organization, club,…

TeamSnap shares the top five mental health benefits of playing youth sports. Ever since the pandemic, mental health has become an important and regular conversation in youth sports. Peel away every business decision we make as youth sports organizers, between a growth mindset, increasing registration numbers, and diversifying our programs, there’s one priority goal in…