THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

First-time coaches often are parent volunteers. A typical scenario has mom or dad registering a young child in a youth sports organization, which then asks parents to volunteer. The parent might consider him or herself capable of being an assistant coach, and then all of a sudden is named a head coach!

TeamSnap teamed up with Major League Baseball (MLB) to bring more than 100 fun, high-energy “bat, ball and glove” games that help baseball and softball coaches develop the catching, throwing, hitting, fielding and position-specific skills young players need to play ball.

Now, available for the first time in the TeamSnap app, coaches, players and parents alike have access to world-class tips, tools and training – developed with the biggest names in the sport. Think: Major League Soccer. FC Barcelona. And it’s all right in the palm of your hand. Just tap Discover ? in the bottom…

Coaching is all about understanding people, their different behaviors and dynamics, and finding a way to lead and find common ground despite all of the differences.

Celia Balf’s Lessons from the Game of Soccer It all starts with a love of sports By the time she was 3 years old, Celia Balf was already kicking around a soccer ball. “I participated in almost every sport our town had to offer,” she explains – including basketball, softball , lacrosse, gymnastics , mountain…

Keeley Davis’ Lessons from the Game of Ice Hockey: Play for something greater than yourself Keeley Davis started playing ice hockey at age 5. Throughout elementary school and junior high, she was the only girl on the team. When she tried out for the AA boys team at age 9, she began to understand what…

Nicole McCormack’s Life Lessons from Sports Know the role you play As the Senior Vice President and GM of Brand Solutions for TeamSnap , Nicole McCormack is passionate about youth sports – and, in particular, about keeping girls and women in the game. She herself played soccer from age 4, ran track through high school,…

Allison Goodman Allison Goodman, a principal product manager here at TeamSnap , started playing golf at age 10. “In a bid to keep me quiet as my older brother took a golf lesson of his own, my dad extended a golf club toward me, put a golf ball on a tee and said, ‘Try to…

Shine online with TeamSnap’s Website Builder There are a lot of expectations within today’s youth sports community. And one of those expectations is that each youth sports organization (clubs, leagues, teams) utilizes an updated and organized website. Considering the accessibility of technology available today, the use of a website is mandatory. Especially if you want…

Follow these expert tips to seamlessly organize your sports tournament. The spring season is winding down and youth sports organizers are rolling into a busy summer season full of different activities. Summer is a great time for organizations to switch up their programming and offer unique events like camps, clinics, and sports tournaments.

Sports organizers can use TeamSnap to easily collect youth sports donations across all of your programs. Sports organizers face a set of unique challenges in 2023. It’s more expensive for athletes to play than ever before. Administrators also face increased competition from additional sports and league offerings and the ever-growing demands of parents wanting the…

TeamSnap connected organizations with more than $1.2 million in spring sponsorships during the past season. Spring may be coming to a close, but that didn’t stop TeamSnap organizations from staying busy throughout the last couple of months. The TeamSnap brand solutions team connected teams and organizations with more than $1.2 million in sponsorship dollars ,…

Here are a few creative ways to collect payments for your sports organization using TeamSnap for Clubs & Leagues. Administrators are facing more challenges than ever before. There’s heightened competition from additional sports and league offerings. We see increased costs of play and much more. That’s why sports organizers must look for every advantage when…

Are you concerned about the overall health of your soccer organization? How does one define success when running a soccer league, whether on the youth, recreational, or community level?

Softball season is here and that means that tryouts are right around the corner. For many of our young players, making their youth softball team is a top priority. Every…

We know youth sports can be expensive . That’s why TeamSnap offers sponsorship and fundraising opportunities to youth sports organizations in our network. We wanted to give a special shoutout to Lawrence Little League for taking full advantage of the opportunities we offer. Lawrence Little League is a 350-player baseball league from Lawrence Township, NJ.…