THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

To celebrate Women’s History Month, our friends over at Positive Coaching Alliance took some time to shine a spotlight on some of the amazing women they have on staff. Hear their stories about how sports have shaped their lives and the lessons they learned along the way:

Assistant Coach for the Sacramento Kings, Lindsey Harding, joined PCA’s Casey Miller, for our Sports Can Battle Racism Roundtable series. Harding joined us to celebrate national girls and women in sports day, but also came together to discuss the topic of race in the sports space and what we need to do to make positive…

Over a six-month period, a research team from the Departments of Kinesiology at Cal State East Bay and Saint Mary’s College of California, with support from the Positive Coaching Alliance Gender Equity Initiative, examined best practices and breakthroughs for getting girls* into the game and advancing gender equity in youth sports programming. The team, all…

Let’s collectively get more girls into the game, support women coaches and all coaches of girls, and advance gender equity in youth sports environments!

It wasn’t so long ago that the only sports games shown on TV featured male athletes. Now, we’re seeing women’s sports on TV not only hit major stations, but bring in record-breaking audiences. According to a report released by Samba TV, an audience analytics company, in November 2022, notable viewership growth was detected for the…

WRITTEN BY VERSUS Improve your decision-making in sports–on the field and off. The one skill that is often overlooked is the coaches’ and athletes’ ability to make correct decisions under intense pressure and time constraints.

Coaching football is no easy task, so TeamSnap has researched and developed some top tips for coaches. For all of the football coaches out there, either at the beginning of your coaching career or well in the mix of it, perhaps a few of these tips can help you out on the field. For additional…

Great basketball coaches have a combination of education, experience, and skill. For basketball coaches, there’s a skill in communication unlike other sports and that’s how to project in a loud gym or arena. Basketball coaches have to be able to be heard when balls are bouncing, sneakers and squeaking, and the sounds of the gym…

Here are the four biggest takeaways from TeamSnap’s “See How The Best Run Hockey Clubs Grow” webinar. While hockey season may be wrapping up soon, it’s never too early to…

What exactly does a growing hockey organization look like? How do hockey organizers best plan for growth? You came to the right place to find out.

Hockey organizations may be entering the final stages of their regular season campaigns, offering organizers an opportunity to reflect on another successful year. We also know that the upcoming summer…

Did you know that a volleyball was originally created by using the inside part of a basketball? You probably haven’t ever imagined what the inside portion of a basketball looks like, but it’s rubbery and functions much like a volleyball does today. The sport was invented in 1895 and the YMCA published the first rules.…

Baseball tryouts are right around the corner and for players, making the youth baseball team is a top priority. Here are 10 tips you can share with your players to…

The USA Softball youth program started in 1974, and since then softball has continuously grown in popularity in the states. Softball actually began with a boxing glove and broomstick and was known as “indoor baseball” in Chicago in 1877. The sport has come along way and has triumphed through some major milestones like Title IX,…

Volunteers, whether they are helping with league operations or specific sports clubs, are integral to keeping the day-to-day process running smoothly. They also offer valuable support and help for games and special events throughout seasons. Volunteers are important to cost management for organizations. Parents and other volunteers willing to donate their time to coach or…