THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Although team names are often assigned by the league or influenced by sponsorships, in some cases, the coaches and players are able to select their team name in a fun–but challenging–process.

The TeamSnap Assignments feature is a favorite of ultra-organized parents and overworked coaches. Finally, there’s an easy way to manage your volunteer tasks–or assign someone manager duties and let them do it–right from within the TeamSnap app.

Tennis great Billie Jean King likes to say “pressure is a privilege,” because you often feel it when an opportunity you’ve dreamed of comes along. Knowing how to rise to the occasion to make those dreams real is key.

The tiny blue star of The Little Engine That Could was onto something: She used a mantra to fill herself with confidence and conquered an ‘impossible’ hill. Stanford researchers and others have since proven the efficacy of positive self-talk such as “I think I can,” in helping real-life athletes enhance performance. “It’s also been proven…

You know the expression “ It takes a village ”? This sentiment is certainly true when it comes to your kids participating in sports. There’s the weekly (sometimes daily) chauffeuring to and from practices, games and weekend team bonding activities, and even travel to and from away games. We’re tired just thinking about it.

One of our most commonly requested features — officials management — officially releases today! With TeamSnap Officials you can manage referees, umpires and game officials with one easy-to-use tool for assignments, scheduling and communication.

It started with me asking, “which one is your son?” and ended sometime later having uttered five sentences, at most. By then I was well versed on how incredibly gifted his son was, every team and coach his son had played for, and how every one of them had mishandled him. Even if I discounted…

Every sports parent I talk to has a story about another crazy sports parent who acts up before, during or after a game. Or maybe all three of those times.

Here are the four biggest takeaways from TeamSnap’s “See How The Best Run Hockey Clubs Grow” webinar. While hockey season may be wrapping up soon, it’s never too early to…

What exactly does a growing hockey organization look like? How do hockey organizers best plan for growth? You came to the right place to find out.

Hockey organizations may be entering the final stages of their regular season campaigns, offering organizers an opportunity to reflect on another successful year. We also know that the upcoming summer…

Did you know that a volleyball was originally created by using the inside part of a basketball? You probably haven’t ever imagined what the inside portion of a basketball looks like, but it’s rubbery and functions much like a volleyball does today. The sport was invented in 1895 and the YMCA published the first rules.…

Baseball tryouts are right around the corner and for players, making the youth baseball team is a top priority. Here are 10 tips you can share with your players to…

The USA Softball youth program started in 1974, and since then softball has continuously grown in popularity in the states. Softball actually began with a boxing glove and broomstick and was known as “indoor baseball” in Chicago in 1877. The sport has come along way and has triumphed through some major milestones like Title IX,…

Volunteers, whether they are helping with league operations or specific sports clubs, are integral to keeping the day-to-day process running smoothly. They also offer valuable support and help for games and special events throughout seasons. Volunteers are important to cost management for organizations. Parents and other volunteers willing to donate their time to coach or…