THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Sports, especially at a competitive level, can add another layer of stress to the lives of teens. There’s balancing the time commitment between school and sports, as well as the pressure, disappointment, and social scrutiny that can come with competition: losing, not making a team, having your plays shared and sometimes criticized on social media,…

Ice hockey practice just got a whole lot better. Now, for the hundreds of thousands of ice hockey families who use TeamSnap, there’s a new, cutting-edge curriculum available right in the palm of your hand. Just tap Discover ?. There, you’ll find the best tips, tools and training for youth coaches, parents and players alike.

Great coaching doesn’t happen by accident. Some people know the game really well. Other people know kids really well. Some people are born leaders. Fewer people live in the center of a Venn diagram of sport knowledge, EQ and inspiring, motivational speaker. But coaching skills can be learned – and the results have profound effects…

This state-by-state guide breaks down when flag football season will start across the country so you can be ready when the first snap happens!

This guide explores fun and creative youth sports awards ideas to celebrate all athletes and make your end-of-season ceremonies more memorable.

The Sports Tech Leader to Distribute World-Class Lacrosse Coaching Content Created in Partnership with Premier Lacrosse League TeamSnap, the #1 youth sports management platform with 25 million users, and the Premier Lacrosse League (PLL) powered by Ticketmaster have expanded their partnership to provide an extensive library of lacrosse training resources for youth coaches, parents and…

This season is different. Last year , TeamSnap and Premier Lacrosse League (PLL) partnered to develop the PLL PLAYbook – animated drills and age-appropriate practice plans for lacrosse players ages 5 to 14, developed hand-in-hand with the youth development team at PLL PLAY, the organization’s youth development arm.

Understanding how girls develop physically, mentally and emotionally is key to creating a great experience. When girls love to move

Here are the four biggest takeaways from TeamSnap’s “See How The Best Run Hockey Clubs Grow” webinar. While hockey season may be wrapping up soon, it’s never too early to…

What exactly does a growing hockey organization look like? How do hockey organizers best plan for growth? You came to the right place to find out.

Hockey organizations may be entering the final stages of their regular season campaigns, offering organizers an opportunity to reflect on another successful year. We also know that the upcoming summer…

Did you know that a volleyball was originally created by using the inside part of a basketball? You probably haven’t ever imagined what the inside portion of a basketball looks like, but it’s rubbery and functions much like a volleyball does today. The sport was invented in 1895 and the YMCA published the first rules.…

Baseball tryouts are right around the corner and for players, making the youth baseball team is a top priority. Here are 10 tips you can share with your players to…

The USA Softball youth program started in 1974, and since then softball has continuously grown in popularity in the states. Softball actually began with a boxing glove and broomstick and was known as “indoor baseball” in Chicago in 1877. The sport has come along way and has triumphed through some major milestones like Title IX,…

Volunteers, whether they are helping with league operations or specific sports clubs, are integral to keeping the day-to-day process running smoothly. They also offer valuable support and help for games and special events throughout seasons. Volunteers are important to cost management for organizations. Parents and other volunteers willing to donate their time to coach or…