For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

To celebrate Women’s History Month, our friends over at Positive Coaching Alliance took some time to shine a spotlight on some of the amazing women they have on staff. Hear their stories about how sports have shaped their lives and the lessons they learned along the way:

Assistant Coach for the Sacramento Kings, Lindsey Harding, joined PCA’s Casey Miller, for our Sports Can Battle Racism Roundtable series. Harding joined us to celebrate national girls and women in sports day, but also came together to discuss the topic of race in the sports space and what we need to do to make positive…

Over a six-month period, a research team from the Departments of Kinesiology at Cal State East Bay and Saint Mary’s College of California, with support from the Positive Coaching Alliance Gender Equity Initiative, examined best practices and breakthroughs for getting girls* into the game and advancing gender equity in youth sports programming. The team, all…

Let’s collectively get more girls into the game, support women coaches and all coaches of girls, and advance gender equity in youth sports environments!

It wasn’t so long ago that the only sports games shown on TV featured male athletes. Now, we’re seeing women’s sports on TV not only hit major stations, but bring in record-breaking audiences. According to a report released by Samba TV, an audience analytics company, in November 2022, notable viewership growth was detected for the…

WRITTEN BY VERSUS Improve your decision-making in sports–on the field and off. The one skill that is often overlooked is the coaches’ and athletes’ ability to make correct decisions under intense pressure and time constraints.

Coaching football is no easy task, so TeamSnap has researched and developed some top tips for coaches. For all of the football coaches out there, either at the beginning of your coaching career or well in the mix of it, perhaps a few of these tips can help you out on the field. For additional…

Great basketball coaches have a combination of education, experience, and skill. For basketball coaches, there’s a skill in communication unlike other sports and that’s how to project in a loud gym or arena. Basketball coaches have to be able to be heard when balls are bouncing, sneakers and squeaking, and the sounds of the gym…

Running a successful youth sports program requires more than just a love for the game — organization, efficiency, and the right technology are necessary in a competitive landscape. Technology helps youth sports organizers every day, helping automate processes like team and roster creation, communication and alerts, and other operations. That’s why picking the best youth…

These effective marketing and communication strategies will drive sign-ups and engage parents, players, and coaches. Attracting new players and retaining existing ones is an ongoing challenge. With busy parents, tight budgets, and a growing variety of options, youth sports administrators must prioritize their marketing and communication efforts.

Affordability is key to growing while unlocking access and opportunity for all youth sports players through registration solutions. Youth sports are more popular than ever, but many families are finding the financial burden a tough challenge. High registration fees, travel costs, equipment fees, and other expenses can limit participation rates.

Essential features for streamlined, efficient, and hassle-free youth sports registration in 2025. The right registration software can make or break your sports season. As youth sports organizations continue to evolve, the need for an efficient, streamlined, and flexible registration process is more important than ever.

TeamSnap celebrates a love of the game and provides tips and strategies for growing youth sports sign-ups in 2025. Youth sports thrive when kids develop a genuine love for the game , but increasing player registrations is more challenging than ever. With shifting youth sports trends, rising costs, and competing activities, leagues and clubs must…

How top youth sports organizations are rethinking registration and thinking about it differently to drive growth. The landscape of youth sports registration is growing, and leading organizations are embracing new, more efficient ways to handle sign-ups, communication, and financial management. With the right strategies and tools in place, clubs are not only streamlining the registration…

Here are some of the biggest challenges facing youth sports registration and registrars in 2025… and how to solve them.

Unlock growth for your youth sports program with these proven tips designed to boost youth sports participation rates. In 2025, boosting participation in youth sports is more critical than ever . With rising costs, competing interests, and busy schedules, it can feel like a challenge to attract new athletes to your programs. TeamSnap is here…