For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Dash Johnson, a Positive Coaching Alliance Coach of the Year nominee, on the mindset that matters for a great baseball practice.

Soccer is in Mike Pereira’s blood. His family played for generations in Portugal. As part of the first generation to be born in the US, Mike grew up around soccer, but he didn’t begin coaching until he had kids – first at the parks and rec level and eventually for a travel league through the…

Like most coaches, Cobie Lee grew up playing a lot of sports. After getting her degree in physical education, she taught PE at the elementary school level for 15 years. But it wasn’t until she moved to high school that she truly began her coaching journey. For the past four years, Lee has been the…

Lindsey Wright grew up around coaches. Her dad coached soccer at the rec level and her mom volunteered as a cheerleading coach. When Lindsey started playing soccer in third grade, it quickly became her passion. She played through her first three years of high school, until a negative experience with the coach destroyed that passion.…

By 15, Ashley Anton had reached the highest level in the US Gymnastics Junior Olympic program, but she struggled with injuries and lackluster coaches. When her coach didn’t show up to a competition, Ashley realized the younger girls had no one to lead them – and stepped up. Before that, Ashley hadn’t considered coaching as…

MLS GO, the youth recreational soccer program of MLS, supports participation, growth, and access to recreational youth soccer. And its latest offering, the MLS GO PLAYBOOK, is now available on mobile exclusively on TeamSnap’s platforms.

Plenty of kids who play youth sports – from tee ball at the local rec center to the high school varsity water polo team – dream of playing in college (and beyond!). And while the numbers are not necessarily on everyone’s side, there are smart ways to turn a promising youth sports career into something…

If you coach, or have a kid who plays youth sports, you obviously need to know where to be and when, and who’s going to show up at practices and games.

Running a successful youth sports program requires more than just a love for the game — organization, efficiency, and the right technology are necessary in a competitive landscape. Technology helps youth sports organizers every day, helping automate processes like team and roster creation, communication and alerts, and other operations. That’s why picking the best youth…

These effective marketing and communication strategies will drive sign-ups and engage parents, players, and coaches. Attracting new players and retaining existing ones is an ongoing challenge. With busy parents, tight budgets, and a growing variety of options, youth sports administrators must prioritize their marketing and communication efforts.

Affordability is key to growing while unlocking access and opportunity for all youth sports players through registration solutions. Youth sports are more popular than ever, but many families are finding the financial burden a tough challenge. High registration fees, travel costs, equipment fees, and other expenses can limit participation rates.

Essential features for streamlined, efficient, and hassle-free youth sports registration in 2025. The right registration software can make or break your sports season. As youth sports organizations continue to evolve, the need for an efficient, streamlined, and flexible registration process is more important than ever.

TeamSnap celebrates a love of the game and provides tips and strategies for growing youth sports sign-ups in 2025. Youth sports thrive when kids develop a genuine love for the game , but increasing player registrations is more challenging than ever. With shifting youth sports trends, rising costs, and competing activities, leagues and clubs must…

How top youth sports organizations are rethinking registration and thinking about it differently to drive growth. The landscape of youth sports registration is growing, and leading organizations are embracing new, more efficient ways to handle sign-ups, communication, and financial management. With the right strategies and tools in place, clubs are not only streamlining the registration…

Here are some of the biggest challenges facing youth sports registration and registrars in 2025… and how to solve them.

Unlock growth for your youth sports program with these proven tips designed to boost youth sports participation rates. In 2025, boosting participation in youth sports is more critical than ever . With rising costs, competing interests, and busy schedules, it can feel like a challenge to attract new athletes to your programs. TeamSnap is here…