For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

First-time coaches often are parent volunteers. A typical scenario has mom or dad registering a young child in a youth sports organization, which then asks parents to volunteer. The parent might consider him or herself capable of being an assistant coach, and then all of a sudden is named a head coach!

TeamSnap teamed up with Major League Baseball (MLB) to bring more than 100 fun, high-energy “bat, ball and glove” games that help baseball and softball coaches develop the catching, throwing, hitting, fielding and position-specific skills young players need to play ball.

Now, available for the first time in the TeamSnap app, coaches, players and parents alike have access to world-class tips, tools and training – developed with the biggest names in the sport. Think: Major League Soccer. FC Barcelona. And it’s all right in the palm of your hand. Just tap Discover ? in the bottom…

Coaching is all about understanding people, their different behaviors and dynamics, and finding a way to lead and find common ground despite all of the differences.

Celia Balf’s Lessons from the Game of Soccer It all starts with a love of sports By the time she was 3 years old, Celia Balf was already kicking around a soccer ball. “I participated in almost every sport our town had to offer,” she explains – including basketball, softball , lacrosse, gymnastics , mountain…

Keeley Davis’ Lessons from the Game of Ice Hockey: Play for something greater than yourself Keeley Davis started playing ice hockey at age 5. Throughout elementary school and junior high, she was the only girl on the team. When she tried out for the AA boys team at age 9, she began to understand what…

Nicole McCormack’s Life Lessons from Sports Know the role you play As the Senior Vice President and GM of Brand Solutions for TeamSnap , Nicole McCormack is passionate about youth sports – and, in particular, about keeping girls and women in the game. She herself played soccer from age 4, ran track through high school,…

Allison Goodman Allison Goodman, a principal product manager here at TeamSnap , started playing golf at age 10. “In a bid to keep me quiet as my older brother took a golf lesson of his own, my dad extended a golf club toward me, put a golf ball on a tee and said, ‘Try to…

Discover the impact of youth sports sponsorships (TeamSnap Sponsorship) and how it transforms youth sports by providing vital funding, supporting families in need, and fostering stronger communities.

H ow do online registration tools help increase funding for youth sports organizations? In this article, we’ll explain five ways a registration tool can help.

List of the best fundraising ideas for youth sports organizations looking to cut costs for families and daily operations. Running a successful youth sports club, league, or organization requires many things: time, dedication, organization, communication, supportive technology, and many more. It also requires proper funding.

Join TeamSnap’s upcoming webinar to learn how to secure more sponsorships and simplify your funding strategy in 2025. Is your youth sports organization facing pressure to find new funding through sponsorships? You may be looking to offset the rising costs of equipment or help set up a new scholarship fund for your players. Luckily, TeamSnap’s…

Using these four strategies will help your youth sports organization strengthen sponsorship relationships and nurture longer-term success. Sponsorships have become a necessary part of almost every youth sports organization. We’re in a time where the youth sports market may reach over $77 billion by 2026 and families spend upwards of $1,400 annually. All this means…

Discover six innovative features a youth sports app must provide the coaches in your organization. Youth sports coaches juggle more responsibilities than ever before. In today’s digital world, they’re not only expected to run great practices and help our athletes develop, but they act as communicators, finance managers, weather forecasters, scheduler administrators, equipment staff, facility…

How can you introduce new digital tools to youth sports coaches? TeamSnap’s Tori Burnett explores the four top tips. Youth sports coaches are juggling more than ever before. The job of a youth sports coach consists of much more than just practice plans and game plans. Fortunately, digital tools are everywhere we look – including…

Sean Jensen explains how quality youth sports coaching drives better player development, boosting retention along the way. Have you ever heard that 90 percent of restaurants fail in the first year?