For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Premier Lacrosse League , The Players Academy and TeamSnap have teamed up to bring you brand-new at-home lacrosse training. The new videos feature the best in the WLL and PLL, including:

Whether your team wins the game or not, your athletes need to know that you’ll be there waiting for them with a high five on the sidelines.

How can parents help kids move beyond short-term wins and losses and support their athlete’s development over time? That’s the subject of “Zoom Out,” a video from the series, Raising Resilient Athletes, by youth and college sports health and wellness app, Koomba .

Team sports are kicking off, which means youth sports teams across the country are looking for parents to volunteer and take the lead. If you find yourself suddenly stepping up to coach your child’s youth sports team, you probably have some questions: How can I be an effective coach? Should I focus on skills, teamwork,…

The term multi-sport athlete gets thrown around a lot these days. But unfortunately, its meaning has changed. Multi-sport used to mean an athlete would play various sports when they were in season, but seasons no longer exist in youth sports for most of us anyway. The multi-sport athlete has given way to the simultaneous sport…

Celebrating milestones throughout the season with your athletes is a great way to shift a win at all costs culture to one that celebrates effort and mastery. Here are some ideas for milestones and events to celebrate with your team and families. Consider involving your players in the planning process for team-wide celebrations.

Football isn’t just football anymore. Flag football was on the world stage for the first time in 2022, and is slated to debut at the 2028 Olympics. In less than a decade, the sport has grown 38% among school-aged kids.

In this Breakaway Interview , Skye Eddy of soccerparenting.com talks to FC Cincinnati Academy Coach, Adrian Parrish about helping talented players who struggle with anxiety.

Discover the impact of youth sports sponsorships (TeamSnap Sponsorship) and how it transforms youth sports by providing vital funding, supporting families in need, and fostering stronger communities.

H ow do online registration tools help increase funding for youth sports organizations? In this article, we’ll explain five ways a registration tool can help.

List of the best fundraising ideas for youth sports organizations looking to cut costs for families and daily operations. Running a successful youth sports club, league, or organization requires many things: time, dedication, organization, communication, supportive technology, and many more. It also requires proper funding.

Join TeamSnap’s upcoming webinar to learn how to secure more sponsorships and simplify your funding strategy in 2025. Is your youth sports organization facing pressure to find new funding through sponsorships? You may be looking to offset the rising costs of equipment or help set up a new scholarship fund for your players. Luckily, TeamSnap’s…

Using these four strategies will help your youth sports organization strengthen sponsorship relationships and nurture longer-term success. Sponsorships have become a necessary part of almost every youth sports organization. We’re in a time where the youth sports market may reach over $77 billion by 2026 and families spend upwards of $1,400 annually. All this means…

Discover six innovative features a youth sports app must provide the coaches in your organization. Youth sports coaches juggle more responsibilities than ever before. In today’s digital world, they’re not only expected to run great practices and help our athletes develop, but they act as communicators, finance managers, weather forecasters, scheduler administrators, equipment staff, facility…

How can you introduce new digital tools to youth sports coaches? TeamSnap’s Tori Burnett explores the four top tips. Youth sports coaches are juggling more than ever before. The job of a youth sports coach consists of much more than just practice plans and game plans. Fortunately, digital tools are everywhere we look – including…

Sean Jensen explains how quality youth sports coaching drives better player development, boosting retention along the way. Have you ever heard that 90 percent of restaurants fail in the first year?