For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

We discuss the five keys to organizing successful youth sports practices. This can be used by coaches or administrators looking to set their coaches up for success.

Originally from Ireland, Lisa Finegan grew up playing Gaelic football, soccer, and basketball. She started playing rugby “late” – at 16, continued through college and competed at the international level. After traveling around the world, she moved to Los Angeles where she has spent the last 10 years as the co-director of the ICEF Student…

Josh Cilman moved to Vienna, Virginia, when he was 9 years old and played Little League there, eventually playing baseball through college. When he moved back to Vienna with his young family, he wanted to give back to the Little League program, so he started coaching. Ten years later, he’s coached his kids from Rookies…

Young athletes feel better – and play better – when they have what they need for practices and games. Cleats and uniforms are a no-brainer. But are there magical items that prevent a meltdown – either physical or mental – on a hot soccer , baseball or lacrosse field?

Sports parents practically live on the field or in the gym, and if you’re going to be spending hours of your life cheering your kid on, you may as well be comfortable. Here are some must-have items to help make the whole sports-viewing experience that much better.

Did you know lacrosse is considered the fastest-growing sport in the US. Since 2000, it’s ballooned more than 200% – and hailed as a“a gender equitable, highly athletic, dynamic game.” People, lacrosse is fun – fun to watch, fun to learn, fun to play.

Got Basketball? Get to know TeamSnap’s latest training curriculum – built with the Jr. NBA.

While in grad school at the University of Pittsburgh, Michael Jones coached a middle school soccer team at the Lab School, a K-8 school affiliated with the university. He had a great experience, but was hesitant to coach at the high school where he landed his first teaching job. It wasn’t until his two children…

Discover the impact of youth sports sponsorships (TeamSnap Sponsorship) and how it transforms youth sports by providing vital funding, supporting families in need, and fostering stronger communities.

H ow do online registration tools help increase funding for youth sports organizations? In this article, we’ll explain five ways a registration tool can help.

List of the best fundraising ideas for youth sports organizations looking to cut costs for families and daily operations. Running a successful youth sports club, league, or organization requires many things: time, dedication, organization, communication, supportive technology, and many more. It also requires proper funding.

Join TeamSnap’s upcoming webinar to learn how to secure more sponsorships and simplify your funding strategy in 2025. Is your youth sports organization facing pressure to find new funding through sponsorships? You may be looking to offset the rising costs of equipment or help set up a new scholarship fund for your players. Luckily, TeamSnap’s…

Using these four strategies will help your youth sports organization strengthen sponsorship relationships and nurture longer-term success. Sponsorships have become a necessary part of almost every youth sports organization. We’re in a time where the youth sports market may reach over $77 billion by 2026 and families spend upwards of $1,400 annually. All this means…

Discover six innovative features a youth sports app must provide the coaches in your organization. Youth sports coaches juggle more responsibilities than ever before. In today’s digital world, they’re not only expected to run great practices and help our athletes develop, but they act as communicators, finance managers, weather forecasters, scheduler administrators, equipment staff, facility…

How can you introduce new digital tools to youth sports coaches? TeamSnap’s Tori Burnett explores the four top tips. Youth sports coaches are juggling more than ever before. The job of a youth sports coach consists of much more than just practice plans and game plans. Fortunately, digital tools are everywhere we look – including…

Sean Jensen explains how quality youth sports coaching drives better player development, boosting retention along the way. Have you ever heard that 90 percent of restaurants fail in the first year?