THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

To celebrate Women’s History Month, our friends over at Positive Coaching Alliance took some time to shine a spotlight on some of the amazing women they have on staff. Hear their stories about how sports have shaped their lives and the lessons they learned along the way:

Assistant Coach for the Sacramento Kings, Lindsey Harding, joined PCA’s Casey Miller, for our Sports Can Battle Racism Roundtable series. Harding joined us to celebrate national girls and women in sports day, but also came together to discuss the topic of race in the sports space and what we need to do to make positive…

Over a six-month period, a research team from the Departments of Kinesiology at Cal State East Bay and Saint Mary’s College of California, with support from the Positive Coaching Alliance Gender Equity Initiative, examined best practices and breakthroughs for getting girls* into the game and advancing gender equity in youth sports programming. The team, all…

Let’s collectively get more girls into the game, support women coaches and all coaches of girls, and advance gender equity in youth sports environments!

It wasn’t so long ago that the only sports games shown on TV featured male athletes. Now, we’re seeing women’s sports on TV not only hit major stations, but bring in record-breaking audiences. According to a report released by Samba TV, an audience analytics company, in November 2022, notable viewership growth was detected for the…

WRITTEN BY VERSUS Improve your decision-making in sports–on the field and off. The one skill that is often overlooked is the coaches’ and athletes’ ability to make correct decisions under intense pressure and time constraints.

Coaching football is no easy task, so TeamSnap has researched and developed some top tips for coaches. For all of the football coaches out there, either at the beginning of your coaching career or well in the mix of it, perhaps a few of these tips can help you out on the field. For additional…

Great basketball coaches have a combination of education, experience, and skill. For basketball coaches, there’s a skill in communication unlike other sports and that’s how to project in a loud gym or arena. Basketball coaches have to be able to be heard when balls are bouncing, sneakers and squeaking, and the sounds of the gym…

Sponsorships can fuel youth sports programs for a variety of reasons: fighting rising costs, covering the burden of facilities, and so much more.

How can youth sports coaching increase participation rates? We’ll discuss the four top ways in this guide from TeamSnap. For a long time, the youth sports industry has understood the impact of effective coaching . Effective coaching leads to a wealth of positive outcomes for parents, organization leaders, and communities as a whole. And most…

We’ll cover four quick tips for using TeamSnap+ to enhance your next youth sports practice thanks to new coaching and management features.

Break through these common youth sports sponsorships challenges for organizations and unlock better access to sponsorship opportunities with TeamSnap. Youth sports organizations play a key role in developing the talent, skills, and mental health of our young athletes. However, one crucial challenge often hinders these organizations: funds.

Here are four proven methods to evaluate coaching effectiveness in youth sports, which can be used for all organizations. Coaching has a pivotal role in youth sports . Not only does it develop the young athletes’ skills, but it also shapes their character and teamwork abilities. A coach’s impact extends beyond the field: it often…

A quick look at the five most common reasons your youth sports sponsors aren’t renewing and how to fix it.

Design an effective lacrosse tournament registration form using these best practices. Registration is the most important entry point for your lacrosse organization, season after season. And that’s especially true when trying to organize the chaos that can be a youth lacrosse tournament . Here are some best practices for designing an effective tournament registration form.

A few helpful tips to get sponsorship for your youth lacrosse team from TeamSnap for Business. Youth lacrosse is expensive. That’s why one of the best channels for making your programs more affordable is getting youth lacrosse sponsorships. Youth lacrosse sponsorship is a marketing channel that involves sponsoring a youth lacrosse team, league, or individual…