For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Dash Johnson, a Positive Coaching Alliance Coach of the Year nominee, on the mindset that matters for a great baseball practice.

Soccer is in Mike Pereira’s blood. His family played for generations in Portugal. As part of the first generation to be born in the US, Mike grew up around soccer, but he didn’t begin coaching until he had kids – first at the parks and rec level and eventually for a travel league through the…

Like most coaches, Cobie Lee grew up playing a lot of sports. After getting her degree in physical education, she taught PE at the elementary school level for 15 years. But it wasn’t until she moved to high school that she truly began her coaching journey. For the past four years, Lee has been the…

Lindsey Wright grew up around coaches. Her dad coached soccer at the rec level and her mom volunteered as a cheerleading coach. When Lindsey started playing soccer in third grade, it quickly became her passion. She played through her first three years of high school, until a negative experience with the coach destroyed that passion.…

By 15, Ashley Anton had reached the highest level in the US Gymnastics Junior Olympic program, but she struggled with injuries and lackluster coaches. When her coach didn’t show up to a competition, Ashley realized the younger girls had no one to lead them – and stepped up. Before that, Ashley hadn’t considered coaching as…

MLS GO, the youth recreational soccer program of MLS, supports participation, growth, and access to recreational youth soccer. And its latest offering, the MLS GO PLAYBOOK, is now available on mobile exclusively on TeamSnap’s platforms.

Plenty of kids who play youth sports – from tee ball at the local rec center to the high school varsity water polo team – dream of playing in college (and beyond!). And while the numbers are not necessarily on everyone’s side, there are smart ways to turn a promising youth sports career into something…

If you coach, or have a kid who plays youth sports, you obviously need to know where to be and when, and who’s going to show up at practices and games.

Here are five reasons your organization should be using youth sports coaching curriculums, including helpful advice on implementing them into your programs.

TeamSnap shares five steps to help manage finances and money in your youth sports program or business. Budgeting and financial planning is one of a youth sports administrator’s most important daily tasks. We’re all trying to manage finances with one clear goal in mind: allow more opportunities for youth to enjoy sports in our local…

Tips for marketing youth sports programs in your community and the best ways to promote youth sports participation. Imagine a world where your youth sports program runs like a finely tuned engine. You have a seamless online registration process integrated into your scheduling, communication, and rostering platform. You’ve gained valuable financing from reliable sponsors and…

Design an effective softball tournament registration form using these best practices. Registration is the most important entry point for your softball organization, season after season . And that’s especially true when trying to organize the chaos that can be a youth softball tournament. Here are some best practices for designing an effective tournament registration form.

Host a successful baseball tournament with these four easy steps to keeping tournament day organized. Has your organization decided to host an upcoming baseball tournament ? Congratulations! Tournaments are one of the best events on the yearly youth baseball calendar, an event that your families, coaches, and athletes will remember for years to come.

TeamSnap shares a couple of tips for building a perfect youth sports budget plan for programs. Budgeting and financial planning is one of the most important daily tasks for a youth sports administrator. A number of financial management tools exist for administrators. But, you should still have a clear picture of your budgetary goals, outline,…

TeamSnap for Business shares how to create a youth softball website and three ways to use the best website builder for softball organizations.

TeamSnap shares a handful of fun youth baseball drills for coaches to try in practice or parents to try at home.