THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Although team names are often assigned by the league or influenced by sponsorships, in some cases, the coaches and players are able to select their team name in a fun–but challenging–process.

The TeamSnap Assignments feature is a favorite of ultra-organized parents and overworked coaches. Finally, there’s an easy way to manage your volunteer tasks–or assign someone manager duties and let them do it–right from within the TeamSnap app.

Tennis great Billie Jean King likes to say “pressure is a privilege,” because you often feel it when an opportunity you’ve dreamed of comes along. Knowing how to rise to the occasion to make those dreams real is key.

The tiny blue star of The Little Engine That Could was onto something: She used a mantra to fill herself with confidence and conquered an ‘impossible’ hill. Stanford researchers and others have since proven the efficacy of positive self-talk such as “I think I can,” in helping real-life athletes enhance performance. “It’s also been proven…

You know the expression “ It takes a village ”? This sentiment is certainly true when it comes to your kids participating in sports. There’s the weekly (sometimes daily) chauffeuring to and from practices, games and weekend team bonding activities, and even travel to and from away games. We’re tired just thinking about it.

One of our most commonly requested features — officials management — officially releases today! With TeamSnap Officials you can manage referees, umpires and game officials with one easy-to-use tool for assignments, scheduling and communication.

It started with me asking, “which one is your son?” and ended sometime later having uttered five sentences, at most. By then I was well versed on how incredibly gifted his son was, every team and coach his son had played for, and how every one of them had mishandled him. Even if I discounted…

Every sports parent I talk to has a story about another crazy sports parent who acts up before, during or after a game. Or maybe all three of those times.

How to start a travel softball team? TeamSnap shares tips for starting a youth softball travel team, including the best registration tool.

TeamSnap for Business shares how to create a baseball league website and 3 ways to use the best website builder for youth baseball clubs.

TeamSnap’s Jim Dahline shares a look at the financial cost of bad coaching and how this can negatively impact the experience of your members.

Design an effective basketball tournament registration form using these best practices. Registration is the most important entry point for your basketball organization, season after season . And that’s especially true when trying to organize the chaos that can be a youth basketball tournament. Here are some best practices for designing an effective tournament registration form.

TeamSnap for Business shares the best resources for new youth baseball coaches to help advance their coaching goals. Youth sports administrators know that recruiting reliable coaches can be a challenge, especially in the sport of baseball . Not only are parents and families very limited with their free time, but sometimes the ones willing to…

A few helpful tips to get sponsorship for your youth basketball team from TeamSnap for Business. Youth sports are expensive, even our more cost-friendly options like basketball. Gaining access to youth basketball sponsorships is one of the best channels to make your programs more affordable. Youth basketball sponsorship is a marketing channel that involves sponsoring…

Check out a behind-the-scenes look at TeamSnap+ Coaches Pack from TeamSnap CTO Reed Shaffner + Former NFL Reporter Sean Jensen

TeamSnap for Business shares the best resources for new youth soccer coaches to help advance their coaching goals. Youth sports administrators know that finding reliable coaches can be a challenge, especially in the sport of soccer. Not only are parents and families very limited with their free time, but sometimes the ones willing to help…