For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Sports, especially at a competitive level, can add another layer of stress to the lives of teens. There’s balancing the time commitment between school and sports, as well as the pressure, disappointment, and social scrutiny that can come with competition: losing, not making a team, having your plays shared and sometimes criticized on social media,…

Ice hockey practice just got a whole lot better. Now, for the hundreds of thousands of ice hockey families who use TeamSnap, there’s a new, cutting-edge curriculum available right in the palm of your hand. Just tap Discover ?. There, you’ll find the best tips, tools and training for youth coaches, parents and players alike.

Great coaching doesn’t happen by accident. Some people know the game really well. Other people know kids really well. Some people are born leaders. Fewer people live in the center of a Venn diagram of sport knowledge, EQ and inspiring, motivational speaker. But coaching skills can be learned – and the results have profound effects…

This state-by-state guide breaks down when flag football season will start across the country so you can be ready when the first snap happens!

This guide explores fun and creative youth sports awards ideas to celebrate all athletes and make your end-of-season ceremonies more memorable.

The Sports Tech Leader to Distribute World-Class Lacrosse Coaching Content Created in Partnership with Premier Lacrosse League TeamSnap, the #1 youth sports management platform with 25 million users, and the Premier Lacrosse League (PLL) powered by Ticketmaster have expanded their partnership to provide an extensive library of lacrosse training resources for youth coaches, parents and…

This season is different. Last year , TeamSnap and Premier Lacrosse League (PLL) partnered to develop the PLL PLAYbook – animated drills and age-appropriate practice plans for lacrosse players ages 5 to 14, developed hand-in-hand with the youth development team at PLL PLAY, the organization’s youth development arm.

Understanding how girls develop physically, mentally and emotionally is key to creating a great experience. When girls love to move

How to start a travel softball team? TeamSnap shares tips for starting a youth softball travel team, including the best registration tool.

TeamSnap for Business shares how to create a baseball league website and 3 ways to use the best website builder for youth baseball clubs.

TeamSnap’s Jim Dahline shares a look at the financial cost of bad coaching and how this can negatively impact the experience of your members.

Design an effective basketball tournament registration form using these best practices. Registration is the most important entry point for your basketball organization, season after season . And that’s especially true when trying to organize the chaos that can be a youth basketball tournament. Here are some best practices for designing an effective tournament registration form.

TeamSnap for Business shares the best resources for new youth baseball coaches to help advance their coaching goals. Youth sports administrators know that recruiting reliable coaches can be a challenge, especially in the sport of baseball . Not only are parents and families very limited with their free time, but sometimes the ones willing to…

A few helpful tips to get sponsorship for your youth basketball team from TeamSnap for Business. Youth sports are expensive, even our more cost-friendly options like basketball. Gaining access to youth basketball sponsorships is one of the best channels to make your programs more affordable. Youth basketball sponsorship is a marketing channel that involves sponsoring…

Check out a behind-the-scenes look at TeamSnap+ Coaches Pack from TeamSnap CTO Reed Shaffner + Former NFL Reporter Sean Jensen

TeamSnap for Business shares the best resources for new youth soccer coaches to help advance their coaching goals. Youth sports administrators know that finding reliable coaches can be a challenge, especially in the sport of soccer. Not only are parents and families very limited with their free time, but sometimes the ones willing to help…