For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

We discuss the five keys to organizing successful youth sports practices. This can be used by coaches or administrators looking to set their coaches up for success.

Originally from Ireland, Lisa Finegan grew up playing Gaelic football, soccer, and basketball. She started playing rugby “late” – at 16, continued through college and competed at the international level. After traveling around the world, she moved to Los Angeles where she has spent the last 10 years as the co-director of the ICEF Student…

Josh Cilman moved to Vienna, Virginia, when he was 9 years old and played Little League there, eventually playing baseball through college. When he moved back to Vienna with his young family, he wanted to give back to the Little League program, so he started coaching. Ten years later, he’s coached his kids from Rookies…

Young athletes feel better – and play better – when they have what they need for practices and games. Cleats and uniforms are a no-brainer. But are there magical items that prevent a meltdown – either physical or mental – on a hot soccer , baseball or lacrosse field?

Sports parents practically live on the field or in the gym, and if you’re going to be spending hours of your life cheering your kid on, you may as well be comfortable. Here are some must-have items to help make the whole sports-viewing experience that much better.

Did you know lacrosse is considered the fastest-growing sport in the US. Since 2000, it’s ballooned more than 200% – and hailed as a“a gender equitable, highly athletic, dynamic game.” People, lacrosse is fun – fun to watch, fun to learn, fun to play.

Got Basketball? Get to know TeamSnap’s latest training curriculum – built with the Jr. NBA.

While in grad school at the University of Pittsburgh, Michael Jones coached a middle school soccer team at the Lab School, a K-8 school affiliated with the university. He had a great experience, but was hesitant to coach at the high school where he landed his first teaching job. It wasn’t until his two children…

How to start a travel softball team? TeamSnap shares tips for starting a youth softball travel team, including the best registration tool.

TeamSnap for Business shares how to create a baseball league website and 3 ways to use the best website builder for youth baseball clubs.

TeamSnap’s Jim Dahline shares a look at the financial cost of bad coaching and how this can negatively impact the experience of your members.

Design an effective basketball tournament registration form using these best practices. Registration is the most important entry point for your basketball organization, season after season . And that’s especially true when trying to organize the chaos that can be a youth basketball tournament. Here are some best practices for designing an effective tournament registration form.

TeamSnap for Business shares the best resources for new youth baseball coaches to help advance their coaching goals. Youth sports administrators know that recruiting reliable coaches can be a challenge, especially in the sport of baseball . Not only are parents and families very limited with their free time, but sometimes the ones willing to…

A few helpful tips to get sponsorship for your youth basketball team from TeamSnap for Business. Youth sports are expensive, even our more cost-friendly options like basketball. Gaining access to youth basketball sponsorships is one of the best channels to make your programs more affordable. Youth basketball sponsorship is a marketing channel that involves sponsoring…

Check out a behind-the-scenes look at TeamSnap+ Coaches Pack from TeamSnap CTO Reed Shaffner + Former NFL Reporter Sean Jensen

TeamSnap for Business shares the best resources for new youth soccer coaches to help advance their coaching goals. Youth sports administrators know that finding reliable coaches can be a challenge, especially in the sport of soccer. Not only are parents and families very limited with their free time, but sometimes the ones willing to help…