Sports are a foundation for healthy living, teamwork, grit, and life lessons in many forms. Most adults have memories of their first time stepping onto a soccer field or shooting a basket, since many children are introduced to sport or physical activity of some kind. The problem is, there are still many barriers that come…

Hospitals and healthcare organizations are constantly searching for innovative ways to connect with their local communities. Coming up with creative and unique marketing ideas to connect your healthcare organization to the community is essential not only for attracting new patients, but also for building brand trust and customer loyalty. In this article, we’ll explore five…

Brands are faced with many decisions when it comes to sports sponsorships, but more than ever before, they are evaluating if investing in traditional sports like football and basketball will be the right move, or if going an alternative route like esports or youth sports will achieve better results. Each option comes with its own…

The professional sports industry is a multi-billion dollar business that continues to grow year after year. Fans are eager and committed to watch their favorite teams and players compete – and the monthly live sports audience in the United States is predicted to rise to over 90 million in the next year.

We gathered a star cast of panelists for a webinar to discuss the bold and creative vision behind e.l.f. Beauty’s sports sponsorship strategy.

A successful sports marketing campaign can make the difference for brands looking to stand out and connect with their audience. The sports marketing landscape spans a wide array of areas, from licensing and broadcasting, to sponsorships, sporting goods, and others. By 2027, the global sports market is expected to exceed $623.63 billion dollars (Statista).

Although only two teams compete for the Super Bowl, many brands have the opportunity to win big. Leading up to the big game, brands are going head-to-head for consumers’ attention. Although airt-time is limited, some less than typical players are making their way into the lineup for Super Bowl LVIII. This championship is an opportunity…

Sports sponsorships are a marriage between a brand and a sporting event or organization. This can take shape in many ways, from logo placements on jerseys to digital experiences in real-time. In this article, we will dive into how four brands have taken an unconventional route with their sports sponsorships.

First-time coaches often are parent volunteers. A typical scenario has mom or dad registering a young child in a youth sports organization, which then asks parents to volunteer. The parent might consider him or herself capable of being an assistant coach, and then all of a sudden is named a head coach!

TeamSnap teamed up with Major League Baseball (MLB) to bring more than 100 fun, high-energy “bat, ball and glove” games that help baseball and softball coaches develop the catching, throwing, hitting, fielding and position-specific skills young players need to play ball.

Now, available for the first time in the TeamSnap app, coaches, players and parents alike have access to world-class tips, tools and training – developed with the biggest names in the sport. Think: Major League Soccer. FC Barcelona. And it’s all right in the palm of your hand. Just tap Discover ? in the bottom…

Coaching is all about understanding people, their different behaviors and dynamics, and finding a way to lead and find common ground despite all of the differences.

Celia Balf’s Lessons from the Game of Soccer It all starts with a love of sports By the time she was 3 years old, Celia Balf was already kicking around a soccer ball. “I participated in almost every sport our town had to offer,” she explains – including basketball, softball , lacrosse, gymnastics , mountain…

Keeley Davis’ Lessons from the Game of Ice Hockey: Play for something greater than yourself Keeley Davis started playing ice hockey at age 5. Throughout elementary school and junior high, she was the only girl on the team. When she tried out for the AA boys team at age 9, she began to understand what…

Nicole McCormack’s Life Lessons from Sports Know the role you play As the Senior Vice President and GM of Brand Solutions for TeamSnap , Nicole McCormack is passionate about youth sports – and, in particular, about keeping girls and women in the game. She herself played soccer from age 4, ran track through high school,…

Allison Goodman Allison Goodman, a principal product manager here at TeamSnap , started playing golf at age 10. “In a bid to keep me quiet as my older brother took a golf lesson of his own, my dad extended a golf club toward me, put a golf ball on a tee and said, ‘Try to…

Before diving into cameras, features, or live streaming tech, there’s another question youth sports organizations need to answer: Who’s actually going to run your live streaming program? It sounds simple….

When your youth sports organization starts looking into live streaming, one of the first questions is pretty obvious: How much will this cost? But getting the answer isn’t always as…

In early May, PlayMetrics completed the acquisition of SportsEngine from Versant Media Group. This created a handful of questions for the many clubs, leagues, associations, and sports organizations that currently…

Understanding baseball stats can help everyone follow the game better and support player development. Baseball is a sport full of numbers and statistics. For youth players, parents, and coaches, learning what the stats mean can feel overwhelming. They also should be taught and introduced at the right age level. While that may be a personal…

Take the stress out of roster creation with these simple strategies that help you build balanced, happy, and ready-to-play teams.

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

We break down three ways that improving parent experience in our youth sports programs can boost satisfaction and grow your club season after season.

Jim Dahline, a TeamSnap technology expert and longtime hockey organizer, breaks down five reasons hockey clubs love TeamSnap. Hockey runs deep in my family and my daily life. I’ve got multiple kids who have participated in a number of youth sports programs. My daughter has “graduated” from youth sports, but my son is developing through…