Sports are a foundation for healthy living, teamwork, grit, and life lessons in many forms. Most adults have memories of their first time stepping onto a soccer field or shooting a basket, since many children are introduced to sport or physical activity of some kind. The problem is, there are still many barriers that come…

Hospitals and healthcare organizations are constantly searching for innovative ways to connect with their local communities. Coming up with creative and unique marketing ideas to connect your healthcare organization to the community is essential not only for attracting new patients, but also for building brand trust and customer loyalty. In this article, we’ll explore five…

Brands are faced with many decisions when it comes to sports sponsorships, but more than ever before, they are evaluating if investing in traditional sports like football and basketball will be the right move, or if going an alternative route like esports or youth sports will achieve better results. Each option comes with its own…

The professional sports industry is a multi-billion dollar business that continues to grow year after year. Fans are eager and committed to watch their favorite teams and players compete – and the monthly live sports audience in the United States is predicted to rise to over 90 million in the next year.

We gathered a star cast of panelists for a webinar to discuss the bold and creative vision behind e.l.f. Beauty’s sports sponsorship strategy.

A successful sports marketing campaign can make the difference for brands looking to stand out and connect with their audience. The sports marketing landscape spans a wide array of areas, from licensing and broadcasting, to sponsorships, sporting goods, and others. By 2027, the global sports market is expected to exceed $623.63 billion dollars (Statista).

Although only two teams compete for the Super Bowl, many brands have the opportunity to win big. Leading up to the big game, brands are going head-to-head for consumers’ attention. Although airt-time is limited, some less than typical players are making their way into the lineup for Super Bowl LVIII. This championship is an opportunity…

Sports sponsorships are a marriage between a brand and a sporting event or organization. This can take shape in many ways, from logo placements on jerseys to digital experiences in real-time. In this article, we will dive into how four brands have taken an unconventional route with their sports sponsorships.

As coaches, you determine the kind of experience our athletes have with sports. We are committed to the principles of Positive Coaching Alliance (PCA) to ensure our athletes have a positive sports experience. We expect you to be a Positive Coach who develops athletes as competitors, while also helping them develop life skills.

Creating a positive youth sports culture that sets your players up to succeed both on and off the field requires time, effort, consistency, and intention. It’s important for coaches to take some time for themselves to avoid burnout. Without taking care of ourselves, we cannot take care of our players.

A study from the American Academy of Pediatrics confirms the alarming statistic that 70% of kids quit youth sports by age 13. There are several reasons why this number is so high and many of them are very normal; puberty and a change in hormones can have a dramatic effect on your child’s emotions and…

Chris Duplex is probably the last guy you’d imagine succumbing to burnout. As coach of his then 9-year-old son Kasra’s flag football team, he led his players to consecutive championships in fall 2021 and winter 2022. He’d spent four years with the Matt Leinart Flag Football League in Southern California — and he loved it.

Ask PCA is available in the TeamSnap app. Just scan here. Great coaching looks effortless from the sidelines. Great parenting, too, for that matter. But everyone involved in youth sports knows it’s a lot more complicated than that.

Parents and coaches should be on the same team, says the Positive Coaching Alliance. Following our guidelines for how sports parents can contribute to a Coach-Parent Partnership that benefits youth athletes.

Youth sports and sports parenting are hard. We often walk a fine line between supporting and pressuring our athletes. But finding that sweet spot, where they stay motivated and in love with their sport and challenged to get better, that’s where the gold is.

Your child is ready to start their first sport. It’s an exciting time! While you’re setting schedules, arranging carpools, and getting the right equipment, don’t forget to spend some time on athlete safety as well. You’ll be setting your child up for a successful and safe season.

Before diving into cameras, features, or live streaming tech, there’s another question youth sports organizations need to answer: Who’s actually going to run your live streaming program? It sounds simple….

When your youth sports organization starts looking into live streaming, one of the first questions is pretty obvious: How much will this cost? But getting the answer isn’t always as…

In early May, PlayMetrics completed the acquisition of SportsEngine from Versant Media Group. This created a handful of questions for the many clubs, leagues, associations, and sports organizations that currently…

Understanding baseball stats can help everyone follow the game better and support player development. Baseball is a sport full of numbers and statistics. For youth players, parents, and coaches, learning what the stats mean can feel overwhelming. They also should be taught and introduced at the right age level. While that may be a personal…

Take the stress out of roster creation with these simple strategies that help you build balanced, happy, and ready-to-play teams.

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

We break down three ways that improving parent experience in our youth sports programs can boost satisfaction and grow your club season after season.

Jim Dahline, a TeamSnap technology expert and longtime hockey organizer, breaks down five reasons hockey clubs love TeamSnap. Hockey runs deep in my family and my daily life. I’ve got multiple kids who have participated in a number of youth sports programs. My daughter has “graduated” from youth sports, but my son is developing through…