Sports are a foundation for healthy living, teamwork, grit, and life lessons in many forms. Most adults have memories of their first time stepping onto a soccer field or shooting a basket, since many children are introduced to sport or physical activity of some kind. The problem is, there are still many barriers that come…

Hospitals and healthcare organizations are constantly searching for innovative ways to connect with their local communities. Coming up with creative and unique marketing ideas to connect your healthcare organization to the community is essential not only for attracting new patients, but also for building brand trust and customer loyalty. In this article, we’ll explore five…

Brands are faced with many decisions when it comes to sports sponsorships, but more than ever before, they are evaluating if investing in traditional sports like football and basketball will be the right move, or if going an alternative route like esports or youth sports will achieve better results. Each option comes with its own…

The professional sports industry is a multi-billion dollar business that continues to grow year after year. Fans are eager and committed to watch their favorite teams and players compete – and the monthly live sports audience in the United States is predicted to rise to over 90 million in the next year.

We gathered a star cast of panelists for a webinar to discuss the bold and creative vision behind e.l.f. Beauty’s sports sponsorship strategy.

A successful sports marketing campaign can make the difference for brands looking to stand out and connect with their audience. The sports marketing landscape spans a wide array of areas, from licensing and broadcasting, to sponsorships, sporting goods, and others. By 2027, the global sports market is expected to exceed $623.63 billion dollars (Statista).

Although only two teams compete for the Super Bowl, many brands have the opportunity to win big. Leading up to the big game, brands are going head-to-head for consumers’ attention. Although airt-time is limited, some less than typical players are making their way into the lineup for Super Bowl LVIII. This championship is an opportunity…

Sports sponsorships are a marriage between a brand and a sporting event or organization. This can take shape in many ways, from logo placements on jerseys to digital experiences in real-time. In this article, we will dive into how four brands have taken an unconventional route with their sports sponsorships.

We discuss the five keys to organizing successful youth sports practices. This can be used by coaches or administrators looking to set their coaches up for success.

Originally from Ireland, Lisa Finegan grew up playing Gaelic football, soccer, and basketball. She started playing rugby “late” – at 16, continued through college and competed at the international level. After traveling around the world, she moved to Los Angeles where she has spent the last 10 years as the co-director of the ICEF Student…

Josh Cilman moved to Vienna, Virginia, when he was 9 years old and played Little League there, eventually playing baseball through college. When he moved back to Vienna with his young family, he wanted to give back to the Little League program, so he started coaching. Ten years later, he’s coached his kids from Rookies…

Young athletes feel better – and play better – when they have what they need for practices and games. Cleats and uniforms are a no-brainer. But are there magical items that prevent a meltdown – either physical or mental – on a hot soccer , baseball or lacrosse field?

Sports parents practically live on the field or in the gym, and if you’re going to be spending hours of your life cheering your kid on, you may as well be comfortable. Here are some must-have items to help make the whole sports-viewing experience that much better.

Did you know lacrosse is considered the fastest-growing sport in the US. Since 2000, it’s ballooned more than 200% – and hailed as a“a gender equitable, highly athletic, dynamic game.” People, lacrosse is fun – fun to watch, fun to learn, fun to play.

Got Basketball? Get to know TeamSnap’s latest training curriculum – built with the Jr. NBA.

While in grad school at the University of Pittsburgh, Michael Jones coached a middle school soccer team at the Lab School, a K-8 school affiliated with the university. He had a great experience, but was hesitant to coach at the high school where he landed his first teaching job. It wasn’t until his two children…

Before diving into cameras, features, or live streaming tech, there’s another question youth sports organizations need to answer: Who’s actually going to run your live streaming program? It sounds simple….

When your youth sports organization starts looking into live streaming, one of the first questions is pretty obvious: How much will this cost? But getting the answer isn’t always as…

In early May, PlayMetrics completed the acquisition of SportsEngine from Versant Media Group. This created a handful of questions for the many clubs, leagues, associations, and sports organizations that currently…

Understanding baseball stats can help everyone follow the game better and support player development. Baseball is a sport full of numbers and statistics. For youth players, parents, and coaches, learning what the stats mean can feel overwhelming. They also should be taught and introduced at the right age level. While that may be a personal…

Take the stress out of roster creation with these simple strategies that help you build balanced, happy, and ready-to-play teams.

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

We break down three ways that improving parent experience in our youth sports programs can boost satisfaction and grow your club season after season.

Jim Dahline, a TeamSnap technology expert and longtime hockey organizer, breaks down five reasons hockey clubs love TeamSnap. Hockey runs deep in my family and my daily life. I’ve got multiple kids who have participated in a number of youth sports programs. My daughter has “graduated” from youth sports, but my son is developing through…