The world of sports sponsorship is gearing up for another transformative year. The union between sports and brands continues to evolve; and 2023 laid down the foundation for change, from the introduction of new sponsorship media with emerging sports, to the increased attention on women’s leagues .

Community impact programs are an opportunity for brands to get involved in a more meaningful way. At the forefront, community impact organizations strive to better understand and address and or solve an issue surrounding the community. TeamSnap, for example, has TeamSnap Impact , which is dedicated towards evening the playing field and allowing more access…

Sports sponsorships provide a platform for brands to boost their visibility and connect with their audience. But long gone are the days where the only viable opportunities for brands were professional men’s leagues. These days sports sponsorships opportunities for brands are vast: ranging from up and coming sports like pickleball, to opportunities on the youth…

In recent years, the landscape of sports and entertainment has undergone a profound transformation with Name, Image, and Likeness (NIL) deals and sponsorships. This shift from a traditional model where athletes and individuals were limited in their ability to capitalize on their personal brand and talent gained momentum starting in the early 2020s.

The sports sponsorship landscape has long favored professional male leagues, relegating women’s and girls’ athletic endeavors to the shadows. However, in 2022 there has been an astounding shift: Professional women’s sports sponsorships grew 20% year over year, according to SponsorUnited.

At 14-years-old, girls are dropping out of sports at two times the rate of boys. There are many reasons why girls are more likely to drop out of sports, including cost, social stigma, decreased quality of experience, and lack of positive role models. What if brands could play more of a role in keeping girls…

Sponsoring a local sports team can be a highly effective marketing strategy for businesses looking to increase brand visibility and community engagement . Not only does it allow you to support your local community, but it also provides an opportunity to align your brand with the positive values associated with sports. In this article, we…

The 2023 FIFA Women’s World Cup is in full swing; and the world is watching. In fact, FIFA announced that it has sold more than 1.5 million tickets to this year’s event, which has already surpassed the 2019 FIFA Women’s World Cup ticket sales. And for those who couldn’t physically make it to New Zealand…

Premier Lacrosse League , The Players Academy and TeamSnap have teamed up to bring you brand-new at-home lacrosse training. The new videos feature the best in the WLL and PLL, including:

Whether your team wins the game or not, your athletes need to know that you’ll be there waiting for them with a high five on the sidelines.

How can parents help kids move beyond short-term wins and losses and support their athlete’s development over time? That’s the subject of “Zoom Out,” a video from the series, Raising Resilient Athletes, by youth and college sports health and wellness app, Koomba .

Team sports are kicking off, which means youth sports teams across the country are looking for parents to volunteer and take the lead. If you find yourself suddenly stepping up to coach your child’s youth sports team, you probably have some questions: How can I be an effective coach? Should I focus on skills, teamwork,…

The term multi-sport athlete gets thrown around a lot these days. But unfortunately, its meaning has changed. Multi-sport used to mean an athlete would play various sports when they were in season, but seasons no longer exist in youth sports for most of us anyway. The multi-sport athlete has given way to the simultaneous sport…

Celebrating milestones throughout the season with your athletes is a great way to shift a win at all costs culture to one that celebrates effort and mastery. Here are some ideas for milestones and events to celebrate with your team and families. Consider involving your players in the planning process for team-wide celebrations.

Football isn’t just football anymore. Flag football was on the world stage for the first time in 2022, and is slated to debut at the 2028 Olympics. In less than a decade, the sport has grown 38% among school-aged kids.

In this Breakaway Interview , Skye Eddy of soccerparenting.com talks to FC Cincinnati Academy Coach, Adrian Parrish about helping talented players who struggle with anxiety.

Before diving into cameras, features, or live streaming tech, there’s another question youth sports organizations need to answer: Who’s actually going to run your live streaming program? It sounds simple….

When your youth sports organization starts looking into live streaming, one of the first questions is pretty obvious: How much will this cost? But getting the answer isn’t always as…

In early May, PlayMetrics completed the acquisition of SportsEngine from Versant Media Group. This created a handful of questions for the many clubs, leagues, associations, and sports organizations that currently…

Understanding baseball stats can help everyone follow the game better and support player development. Baseball is a sport full of numbers and statistics. For youth players, parents, and coaches, learning what the stats mean can feel overwhelming. They also should be taught and introduced at the right age level. While that may be a personal…

Take the stress out of roster creation with these simple strategies that help you build balanced, happy, and ready-to-play teams.

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

We break down three ways that improving parent experience in our youth sports programs can boost satisfaction and grow your club season after season.

Jim Dahline, a TeamSnap technology expert and longtime hockey organizer, breaks down five reasons hockey clubs love TeamSnap. Hockey runs deep in my family and my daily life. I’ve got multiple kids who have participated in a number of youth sports programs. My daughter has “graduated” from youth sports, but my son is developing through…