The world of sports sponsorship is gearing up for another transformative year. The union between sports and brands continues to evolve; and 2023 laid down the foundation for change, from the introduction of new sponsorship media with emerging sports, to the increased attention on women’s leagues .

Community impact programs are an opportunity for brands to get involved in a more meaningful way. At the forefront, community impact organizations strive to better understand and address and or solve an issue surrounding the community. TeamSnap, for example, has TeamSnap Impact , which is dedicated towards evening the playing field and allowing more access…

Sports sponsorships provide a platform for brands to boost their visibility and connect with their audience. But long gone are the days where the only viable opportunities for brands were professional men’s leagues. These days sports sponsorships opportunities for brands are vast: ranging from up and coming sports like pickleball, to opportunities on the youth…

In recent years, the landscape of sports and entertainment has undergone a profound transformation with Name, Image, and Likeness (NIL) deals and sponsorships. This shift from a traditional model where athletes and individuals were limited in their ability to capitalize on their personal brand and talent gained momentum starting in the early 2020s.

The sports sponsorship landscape has long favored professional male leagues, relegating women’s and girls’ athletic endeavors to the shadows. However, in 2022 there has been an astounding shift: Professional women’s sports sponsorships grew 20% year over year, according to SponsorUnited.

At 14-years-old, girls are dropping out of sports at two times the rate of boys. There are many reasons why girls are more likely to drop out of sports, including cost, social stigma, decreased quality of experience, and lack of positive role models. What if brands could play more of a role in keeping girls…

Sponsoring a local sports team can be a highly effective marketing strategy for businesses looking to increase brand visibility and community engagement . Not only does it allow you to support your local community, but it also provides an opportunity to align your brand with the positive values associated with sports. In this article, we…

The 2023 FIFA Women’s World Cup is in full swing; and the world is watching. In fact, FIFA announced that it has sold more than 1.5 million tickets to this year’s event, which has already surpassed the 2019 FIFA Women’s World Cup ticket sales. And for those who couldn’t physically make it to New Zealand…

As coaches, you determine the kind of experience our athletes have with sports. We are committed to the principles of Positive Coaching Alliance (PCA) to ensure our athletes have a positive sports experience. We expect you to be a Positive Coach who develops athletes as competitors, while also helping them develop life skills.

Creating a positive youth sports culture that sets your players up to succeed both on and off the field requires time, effort, consistency, and intention. It’s important for coaches to take some time for themselves to avoid burnout. Without taking care of ourselves, we cannot take care of our players.

A study from the American Academy of Pediatrics confirms the alarming statistic that 70% of kids quit youth sports by age 13. There are several reasons why this number is so high and many of them are very normal; puberty and a change in hormones can have a dramatic effect on your child’s emotions and…

Chris Duplex is probably the last guy you’d imagine succumbing to burnout. As coach of his then 9-year-old son Kasra’s flag football team, he led his players to consecutive championships in fall 2021 and winter 2022. He’d spent four years with the Matt Leinart Flag Football League in Southern California — and he loved it.

Ask PCA is available in the TeamSnap app. Just scan here. Great coaching looks effortless from the sidelines. Great parenting, too, for that matter. But everyone involved in youth sports knows it’s a lot more complicated than that.

Parents and coaches should be on the same team, says the Positive Coaching Alliance. Following our guidelines for how sports parents can contribute to a Coach-Parent Partnership that benefits youth athletes.

Youth sports and sports parenting are hard. We often walk a fine line between supporting and pressuring our athletes. But finding that sweet spot, where they stay motivated and in love with their sport and challenged to get better, that’s where the gold is.

Your child is ready to start their first sport. It’s an exciting time! While you’re setting schedules, arranging carpools, and getting the right equipment, don’t forget to spend some time on athlete safety as well. You’ll be setting your child up for a successful and safe season.

Before diving into cameras, features, or live streaming tech, there’s another question youth sports organizations need to answer: Who’s actually going to run your live streaming program? It sounds simple….

When your youth sports organization starts looking into live streaming, one of the first questions is pretty obvious: How much will this cost? But getting the answer isn’t always as…

In early May, PlayMetrics completed the acquisition of SportsEngine from Versant Media Group. This created a handful of questions for the many clubs, leagues, associations, and sports organizations that currently…

Understanding baseball stats can help everyone follow the game better and support player development. Baseball is a sport full of numbers and statistics. For youth players, parents, and coaches, learning what the stats mean can feel overwhelming. They also should be taught and introduced at the right age level. While that may be a personal…

Take the stress out of roster creation with these simple strategies that help you build balanced, happy, and ready-to-play teams.

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

We break down three ways that improving parent experience in our youth sports programs can boost satisfaction and grow your club season after season.

Jim Dahline, a TeamSnap technology expert and longtime hockey organizer, breaks down five reasons hockey clubs love TeamSnap. Hockey runs deep in my family and my daily life. I’ve got multiple kids who have participated in a number of youth sports programs. My daughter has “graduated” from youth sports, but my son is developing through…