The world of sports sponsorship is gearing up for another transformative year. The union between sports and brands continues to evolve; and 2023 laid down the foundation for change, from the introduction of new sponsorship media with emerging sports, to the increased attention on women’s leagues .

Community impact programs are an opportunity for brands to get involved in a more meaningful way. At the forefront, community impact organizations strive to better understand and address and or solve an issue surrounding the community. TeamSnap, for example, has TeamSnap Impact , which is dedicated towards evening the playing field and allowing more access…

Sports sponsorships provide a platform for brands to boost their visibility and connect with their audience. But long gone are the days where the only viable opportunities for brands were professional men’s leagues. These days sports sponsorships opportunities for brands are vast: ranging from up and coming sports like pickleball, to opportunities on the youth…

In recent years, the landscape of sports and entertainment has undergone a profound transformation with Name, Image, and Likeness (NIL) deals and sponsorships. This shift from a traditional model where athletes and individuals were limited in their ability to capitalize on their personal brand and talent gained momentum starting in the early 2020s.

The sports sponsorship landscape has long favored professional male leagues, relegating women’s and girls’ athletic endeavors to the shadows. However, in 2022 there has been an astounding shift: Professional women’s sports sponsorships grew 20% year over year, according to SponsorUnited.

At 14-years-old, girls are dropping out of sports at two times the rate of boys. There are many reasons why girls are more likely to drop out of sports, including cost, social stigma, decreased quality of experience, and lack of positive role models. What if brands could play more of a role in keeping girls…

Sponsoring a local sports team can be a highly effective marketing strategy for businesses looking to increase brand visibility and community engagement . Not only does it allow you to support your local community, but it also provides an opportunity to align your brand with the positive values associated with sports. In this article, we…

The 2023 FIFA Women’s World Cup is in full swing; and the world is watching. In fact, FIFA announced that it has sold more than 1.5 million tickets to this year’s event, which has already surpassed the 2019 FIFA Women’s World Cup ticket sales. And for those who couldn’t physically make it to New Zealand…

We discuss the five keys to organizing successful youth sports practices. This can be used by coaches or administrators looking to set their coaches up for success.

Originally from Ireland, Lisa Finegan grew up playing Gaelic football, soccer, and basketball. She started playing rugby “late” – at 16, continued through college and competed at the international level. After traveling around the world, she moved to Los Angeles where she has spent the last 10 years as the co-director of the ICEF Student…

Josh Cilman moved to Vienna, Virginia, when he was 9 years old and played Little League there, eventually playing baseball through college. When he moved back to Vienna with his young family, he wanted to give back to the Little League program, so he started coaching. Ten years later, he’s coached his kids from Rookies…

Young athletes feel better – and play better – when they have what they need for practices and games. Cleats and uniforms are a no-brainer. But are there magical items that prevent a meltdown – either physical or mental – on a hot soccer , baseball or lacrosse field?

Sports parents practically live on the field or in the gym, and if you’re going to be spending hours of your life cheering your kid on, you may as well be comfortable. Here are some must-have items to help make the whole sports-viewing experience that much better.

Did you know lacrosse is considered the fastest-growing sport in the US. Since 2000, it’s ballooned more than 200% – and hailed as a“a gender equitable, highly athletic, dynamic game.” People, lacrosse is fun – fun to watch, fun to learn, fun to play.

Got Basketball? Get to know TeamSnap’s latest training curriculum – built with the Jr. NBA.

While in grad school at the University of Pittsburgh, Michael Jones coached a middle school soccer team at the Lab School, a K-8 school affiliated with the university. He had a great experience, but was hesitant to coach at the high school where he landed his first teaching job. It wasn’t until his two children…

Before diving into cameras, features, or live streaming tech, there’s another question youth sports organizations need to answer: Who’s actually going to run your live streaming program? It sounds simple….

When your youth sports organization starts looking into live streaming, one of the first questions is pretty obvious: How much will this cost? But getting the answer isn’t always as…

In early May, PlayMetrics completed the acquisition of SportsEngine from Versant Media Group. This created a handful of questions for the many clubs, leagues, associations, and sports organizations that currently…

Understanding baseball stats can help everyone follow the game better and support player development. Baseball is a sport full of numbers and statistics. For youth players, parents, and coaches, learning what the stats mean can feel overwhelming. They also should be taught and introduced at the right age level. While that may be a personal…

Take the stress out of roster creation with these simple strategies that help you build balanced, happy, and ready-to-play teams.

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

We break down three ways that improving parent experience in our youth sports programs can boost satisfaction and grow your club season after season.

Jim Dahline, a TeamSnap technology expert and longtime hockey organizer, breaks down five reasons hockey clubs love TeamSnap. Hockey runs deep in my family and my daily life. I’ve got multiple kids who have participated in a number of youth sports programs. My daughter has “graduated” from youth sports, but my son is developing through…