You’ve come to the right place: TeamSnap for Brands has all compiled all of the elements that make up youth sports marketing campaigns. TeamSnap empowers brands to create authentic relationships with families through youth sports sponsorships. Our network of 25 million authenticated users and 20k+ youth sports organizations makes it easy for brands to reach…

In an increasingly competitive business landscape, national brands are recognizing the importance of implementing local marketing strategies to connect with customers on a more personal level. By tailoring their marketing efforts to specific regions, national brands can tap into local preferences and community dynamics. In this article, we will explore 7 nationals brands that have…

To effectively connect with millennial parents, marketers need to understand their unique preferences, spending habits, and general needs. Millennial parents are reshaping the consumer market because of their unique values.

Local advertising presents numerous advantages for businesses looking to establish a strong presence within their immediate community. Local advertising campaigns focus on targeting specific geographic areas, enabling businesses to connect with their local customers on a more personal and intimate level. This targeted approach brings about a range of benefits that can significantly contribute to…

Travel sports are a popular avenue for young athletes to enhance their skills and compete at a higher level. However, it comes with a cost — just ask the parents. The main difference between recreational sports and travel sports is primarily the price.

If you have a child who plays sports, you probably know how quickly your entire week can start to revolve around practice, carpool, and game schedule. If your child plays on a travel team, it’s even more time consuming; think tournaments, mandatory practices and film sessions — the list goes on.

If you’re a brand that’s looking to engage and convert customers more effectively, we’re happy to let you in on a little secret… Don’t overthink it. TeamSnap researched and surveyed over 1,000 parents to learn what drives their purchase decisions. Parents are dynamic and busy decision-makers, and by providing the right guidance and messaging your…

5 Facts Marketers Should Know About Parents as Consumers The Chief Household Officer (CHO) must take into account multiple interests with each purchase they make. Marketers that can make those decisions easier for them and create a positive experience overall are more likely to win. The CHO is responsible for making purchase decisions on behalf…

First-time coaches often are parent volunteers. A typical scenario has mom or dad registering a young child in a youth sports organization, which then asks parents to volunteer. The parent might consider him or herself capable of being an assistant coach, and then all of a sudden is named a head coach!

TeamSnap teamed up with Major League Baseball (MLB) to bring more than 100 fun, high-energy “bat, ball and glove” games that help baseball and softball coaches develop the catching, throwing, hitting, fielding and position-specific skills young players need to play ball.

Now, available for the first time in the TeamSnap app, coaches, players and parents alike have access to world-class tips, tools and training – developed with the biggest names in the sport. Think: Major League Soccer. FC Barcelona. And it’s all right in the palm of your hand. Just tap Discover ? in the bottom…

Coaching is all about understanding people, their different behaviors and dynamics, and finding a way to lead and find common ground despite all of the differences.

Celia Balf’s Lessons from the Game of Soccer It all starts with a love of sports By the time she was 3 years old, Celia Balf was already kicking around a soccer ball. “I participated in almost every sport our town had to offer,” she explains – including basketball, softball , lacrosse, gymnastics , mountain…

Keeley Davis’ Lessons from the Game of Ice Hockey: Play for something greater than yourself Keeley Davis started playing ice hockey at age 5. Throughout elementary school and junior high, she was the only girl on the team. When she tried out for the AA boys team at age 9, she began to understand what…

Nicole McCormack’s Life Lessons from Sports Know the role you play As the Senior Vice President and GM of Brand Solutions for TeamSnap , Nicole McCormack is passionate about youth sports – and, in particular, about keeping girls and women in the game. She herself played soccer from age 4, ran track through high school,…

Allison Goodman Allison Goodman, a principal product manager here at TeamSnap , started playing golf at age 10. “In a bid to keep me quiet as my older brother took a golf lesson of his own, my dad extended a golf club toward me, put a golf ball on a tee and said, ‘Try to…

Before diving into cameras, features, or live streaming tech, there’s another question youth sports organizations need to answer: Who’s actually going to run your live streaming program? It sounds simple….

When your youth sports organization starts looking into live streaming, one of the first questions is pretty obvious: How much will this cost? But getting the answer isn’t always as…

In early May, PlayMetrics completed the acquisition of SportsEngine from Versant Media Group. This created a handful of questions for the many clubs, leagues, associations, and sports organizations that currently…

Understanding baseball stats can help everyone follow the game better and support player development. Baseball is a sport full of numbers and statistics. For youth players, parents, and coaches, learning what the stats mean can feel overwhelming. They also should be taught and introduced at the right age level. While that may be a personal…

Take the stress out of roster creation with these simple strategies that help you build balanced, happy, and ready-to-play teams.

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

We break down three ways that improving parent experience in our youth sports programs can boost satisfaction and grow your club season after season.

Jim Dahline, a TeamSnap technology expert and longtime hockey organizer, breaks down five reasons hockey clubs love TeamSnap. Hockey runs deep in my family and my daily life. I’ve got multiple kids who have participated in a number of youth sports programs. My daughter has “graduated” from youth sports, but my son is developing through…