Today’s consumers want to support brands that align with their values. According to Havas Media Group’s 2021 Meaningful Brands report, 77% of consumers expect brands to support them and 64% of consumers prefer to buy from companies with a reputation for purpose as well as profit.

Modern marketing has fallen into the same traps as our pseudo-genuine social interactions — everything nowadays is carried out from behind a screen. Marketing automation platforms and social media ads have altered the way marketers do their jobs. But for the same reason a physical letter is so powerful, so too are more traditional, targeted,…

Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into the heart of Center City Philadelphia is a perfect example of one of those highways that always seems to accumulate traffic. It is also the perfect depiction of advertising saturation,…

Download our Free Guide to Measuring Restaurant Local Store Marketing In order for your restaurants to stay top of mind with your target audience, involvement in the local community is critical. Your customers actively participate in their community, whether they’re listening to the radio, going to sports games, volunteering at school functions, or simply walking…

All hail the age of inbound marketing techniques! Cold calling is a dying tactic. TV and radio spots are on the decline. Interruptive advertising has been cast out like something in the fridge that is long past its expiration date. Good riddance.

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360 . The events of June 2020 brought a monumental change to American life, as the killing of George Floyd by police in Minneapolis led to widespread anti-racism protests throughout the United States. Individuals and organizations are going through the long-overdue…

Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into their campaigns. By surveying your audience pre and post campaign, you will be able to start measuring the “unmeasurable” and learn how well your marketing…

Youth sports can be one of the most effective local marketing channels , which is why brands are now wondering, “What’s the best way to sponsor a youth sports team?”

Sports, especially at a competitive level, can add another layer of stress to the lives of teens. There’s balancing the time commitment between school and sports, as well as the pressure, disappointment, and social scrutiny that can come with competition: losing, not making a team, having your plays shared and sometimes criticized on social media,…

Ice hockey practice just got a whole lot better. Now, for the hundreds of thousands of ice hockey families who use TeamSnap, there’s a new, cutting-edge curriculum available right in the palm of your hand. Just tap Discover ?. There, you’ll find the best tips, tools and training for youth coaches, parents and players alike.

Great coaching doesn’t happen by accident. Some people know the game really well. Other people know kids really well. Some people are born leaders. Fewer people live in the center of a Venn diagram of sport knowledge, EQ and inspiring, motivational speaker. But coaching skills can be learned – and the results have profound effects…

This state-by-state guide breaks down when flag football season will start across the country so you can be ready when the first snap happens!

This guide explores fun and creative youth sports awards ideas to celebrate all athletes and make your end-of-season ceremonies more memorable.

The Sports Tech Leader to Distribute World-Class Lacrosse Coaching Content Created in Partnership with Premier Lacrosse League TeamSnap, the #1 youth sports management platform with 25 million users, and the Premier Lacrosse League (PLL) powered by Ticketmaster have expanded their partnership to provide an extensive library of lacrosse training resources for youth coaches, parents and…

This season is different. Last year , TeamSnap and Premier Lacrosse League (PLL) partnered to develop the PLL PLAYbook – animated drills and age-appropriate practice plans for lacrosse players ages 5 to 14, developed hand-in-hand with the youth development team at PLL PLAY, the organization’s youth development arm.

Understanding how girls develop physically, mentally and emotionally is key to creating a great experience. When girls love to move

Before diving into cameras, features, or live streaming tech, there’s another question youth sports organizations need to answer: Who’s actually going to run your live streaming program? It sounds simple….

When your youth sports organization starts looking into live streaming, one of the first questions is pretty obvious: How much will this cost? But getting the answer isn’t always as…

In early May, PlayMetrics completed the acquisition of SportsEngine from Versant Media Group. This created a handful of questions for the many clubs, leagues, associations, and sports organizations that currently…

Understanding baseball stats can help everyone follow the game better and support player development. Baseball is a sport full of numbers and statistics. For youth players, parents, and coaches, learning what the stats mean can feel overwhelming. They also should be taught and introduced at the right age level. While that may be a personal…

Take the stress out of roster creation with these simple strategies that help you build balanced, happy, and ready-to-play teams.

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

We break down three ways that improving parent experience in our youth sports programs can boost satisfaction and grow your club season after season.

Jim Dahline, a TeamSnap technology expert and longtime hockey organizer, breaks down five reasons hockey clubs love TeamSnap. Hockey runs deep in my family and my daily life. I’ve got multiple kids who have participated in a number of youth sports programs. My daughter has “graduated” from youth sports, but my son is developing through…