Today’s consumers want to support brands that align with their values. According to Havas Media Group’s 2021 Meaningful Brands report, 77% of consumers expect brands to support them and 64% of consumers prefer to buy from companies with a reputation for purpose as well as profit.

Modern marketing has fallen into the same traps as our pseudo-genuine social interactions — everything nowadays is carried out from behind a screen. Marketing automation platforms and social media ads have altered the way marketers do their jobs. But for the same reason a physical letter is so powerful, so too are more traditional, targeted,…

Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into the heart of Center City Philadelphia is a perfect example of one of those highways that always seems to accumulate traffic. It is also the perfect depiction of advertising saturation,…

Download our Free Guide to Measuring Restaurant Local Store Marketing In order for your restaurants to stay top of mind with your target audience, involvement in the local community is critical. Your customers actively participate in their community, whether they’re listening to the radio, going to sports games, volunteering at school functions, or simply walking…

All hail the age of inbound marketing techniques! Cold calling is a dying tactic. TV and radio spots are on the decline. Interruptive advertising has been cast out like something in the fridge that is long past its expiration date. Good riddance.

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360 . The events of June 2020 brought a monumental change to American life, as the killing of George Floyd by police in Minneapolis led to widespread anti-racism protests throughout the United States. Individuals and organizations are going through the long-overdue…

Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into their campaigns. By surveying your audience pre and post campaign, you will be able to start measuring the “unmeasurable” and learn how well your marketing…

Youth sports can be one of the most effective local marketing channels , which is why brands are now wondering, “What’s the best way to sponsor a youth sports team?”

Dash Johnson, a Positive Coaching Alliance Coach of the Year nominee, on the mindset that matters for a great baseball practice.

Soccer is in Mike Pereira’s blood. His family played for generations in Portugal. As part of the first generation to be born in the US, Mike grew up around soccer, but he didn’t begin coaching until he had kids – first at the parks and rec level and eventually for a travel league through the…

Like most coaches, Cobie Lee grew up playing a lot of sports. After getting her degree in physical education, she taught PE at the elementary school level for 15 years. But it wasn’t until she moved to high school that she truly began her coaching journey. For the past four years, Lee has been the…

Lindsey Wright grew up around coaches. Her dad coached soccer at the rec level and her mom volunteered as a cheerleading coach. When Lindsey started playing soccer in third grade, it quickly became her passion. She played through her first three years of high school, until a negative experience with the coach destroyed that passion.…

By 15, Ashley Anton had reached the highest level in the US Gymnastics Junior Olympic program, but she struggled with injuries and lackluster coaches. When her coach didn’t show up to a competition, Ashley realized the younger girls had no one to lead them – and stepped up. Before that, Ashley hadn’t considered coaching as…

MLS GO, the youth recreational soccer program of MLS, supports participation, growth, and access to recreational youth soccer. And its latest offering, the MLS GO PLAYBOOK, is now available on mobile exclusively on TeamSnap’s platforms.

Plenty of kids who play youth sports – from tee ball at the local rec center to the high school varsity water polo team – dream of playing in college (and beyond!). And while the numbers are not necessarily on everyone’s side, there are smart ways to turn a promising youth sports career into something…

If you coach, or have a kid who plays youth sports, you obviously need to know where to be and when, and who’s going to show up at practices and games.

Before diving into cameras, features, or live streaming tech, there’s another question youth sports organizations need to answer: Who’s actually going to run your live streaming program? It sounds simple….

When your youth sports organization starts looking into live streaming, one of the first questions is pretty obvious: How much will this cost? But getting the answer isn’t always as…

In early May, PlayMetrics completed the acquisition of SportsEngine from Versant Media Group. This created a handful of questions for the many clubs, leagues, associations, and sports organizations that currently…

Understanding baseball stats can help everyone follow the game better and support player development. Baseball is a sport full of numbers and statistics. For youth players, parents, and coaches, learning what the stats mean can feel overwhelming. They also should be taught and introduced at the right age level. While that may be a personal…

Take the stress out of roster creation with these simple strategies that help you build balanced, happy, and ready-to-play teams.

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

We break down three ways that improving parent experience in our youth sports programs can boost satisfaction and grow your club season after season.

Jim Dahline, a TeamSnap technology expert and longtime hockey organizer, breaks down five reasons hockey clubs love TeamSnap. Hockey runs deep in my family and my daily life. I’ve got multiple kids who have participated in a number of youth sports programs. My daughter has “graduated” from youth sports, but my son is developing through…