For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Watch how one coach makes sure that girls feel welcome. Learn more at howtocoachkids.org. How to Coach Kids and Coaching Girls are free, 20-30 minute online courses on the fundamentals of coaching kids and girls, co-created by Nike and the U.S. Olympic & Paralympic Committee (USOPC) and inspired by the Aspen Institute’s Project Play.

Three easy ways to harness girls’ power Being part of the team is one of the top reasons girls below the age of 12 play at all.

If you’re here, it means you’re looking for something from the Coach Smarter series from the Positive Coaching Alliance and TeamSnap.

There’s a lot that goes into a single successful sports season, and great teams get a few things done early. Finalizing the schedule. Setting expectations. Clear communication.

Top five qualities of a successful youth sports coach, with some examples from notable coaches in the professional and collegiate industries.

It’s no surprise that volleyball is the number one team sport in high school and college for girls . And professional volleyball has blossomed in recent years. Volleyball is, indeed, having a moment. But we know where it all begins – on youth teams in cities across the country, where kids learn what it means…

Is the TeamSnap app working hard enough for you? Here’s how to make sure you’re maximizing every single tool at your disposal.

Here are the top online platforms for effective youth sports fundraising, which can be accomplished easily on TeamSnap. Youth sports offer invaluable experiences for young people that go beyond the physical. They can teach discipline, social skills, building self-esteem, and resilience. But these days, the costs associated with participation in youth sports teams have become…

Before diving into cameras, features, or live streaming tech, there’s another question youth sports organizations need to answer: Who’s actually going to run your live streaming program? It sounds simple….

When your youth sports organization starts looking into live streaming, one of the first questions is pretty obvious: How much will this cost? But getting the answer isn’t always as…

In early May, PlayMetrics completed the acquisition of SportsEngine from Versant Media Group. This created a handful of questions for the many clubs, leagues, associations, and sports organizations that currently…

Understanding baseball stats can help everyone follow the game better and support player development. Baseball is a sport full of numbers and statistics. For youth players, parents, and coaches, learning what the stats mean can feel overwhelming. They also should be taught and introduced at the right age level. While that may be a personal…

Take the stress out of roster creation with these simple strategies that help you build balanced, happy, and ready-to-play teams.

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

We break down three ways that improving parent experience in our youth sports programs can boost satisfaction and grow your club season after season.

Jim Dahline, a TeamSnap technology expert and longtime hockey organizer, breaks down five reasons hockey clubs love TeamSnap. Hockey runs deep in my family and my daily life. I’ve got multiple kids who have participated in a number of youth sports programs. My daughter has “graduated” from youth sports, but my son is developing through…