TeamSnap for Brands Insights

Sports are a foundation for healthy living, teamwork, grit, and life lessons in many forms. Most adults have memories of their first time stepping onto a soccer field or shooting a basket, since many children are introduced to sport or physical activity of some kind. The problem is, there are still many barriers that come…

Hospitals and healthcare organizations are constantly searching for innovative ways to connect with their local communities. Coming up with creative and unique marketing ideas to connect your healthcare organization to the community is essential not only for attracting new patients, but also for building brand trust and customer loyalty. In this article, we’ll explore five…

Brands are faced with many decisions when it comes to sports sponsorships, but more than ever before, they are evaluating if investing in traditional sports like football and basketball will be the right move, or if going an alternative route like esports or youth sports will achieve better results. Each option comes with its own…

The professional sports industry is a multi-billion dollar business that continues to grow year after year. Fans are eager and committed to watch their favorite teams and players compete – and the monthly live sports audience in the United States is predicted to rise to over 90 million in the next year.

We gathered a star cast of panelists for a webinar to discuss the bold and creative vision behind e.l.f. Beauty’s sports sponsorship strategy.

A successful sports marketing campaign can make the difference for brands looking to stand out and connect with their audience. The sports marketing landscape spans a wide array of areas, from licensing and broadcasting, to sponsorships, sporting goods, and others. By 2027, the global sports market is expected to exceed $623.63 billion dollars (Statista).

Although only two teams compete for the Super Bowl, many brands have the opportunity to win big. Leading up to the big game, brands are going head-to-head for consumers’ attention. Although airt-time is limited, some less than typical players are making their way into the lineup for Super Bowl LVIII. This championship is an opportunity…

Sports sponsorships are a marriage between a brand and a sporting event or organization. This can take shape in many ways, from logo placements on jerseys to digital experiences in real-time. In this article, we will dive into how four brands have taken an unconventional route with their sports sponsorships.