TeamSnap for Brands Insights

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on BRAND United . Unilever’s AXE brand, a world leader in make grooming products, launched a new line of hair paint with a mission to do much more than sell hair products. They were on a mission to help Gen Z guys feel more…

Digital transformation remains critical The most pressing challenge for bank marketers heading into 2023 is the need to keep pace with the ever-changing digital landscape. Consumers expect a digital-first experience, coupled with speed and convenience. As more and more people move away from traditional banking products and services, banks will need to find new ways…

Think about your favorite sports memories growing up. Do your team bus rides to and from the game come to mind, or maybe it’s when you hit a walk-off home run at your high school championship baseball game? You may not remember the tests you took or what you had for dinner last night, but…

It’s no secret that brand sponsorships play a large, essential and increasingly complex role in sports events. The number of different avenues to reach and engage with sports audiences is increasing year over year. Digital campaigns, social media promotions, and unique on-site activations are just a sample of the new sponsorship opportunities available. In fact,…