Introducing TeamSnap Sampling: Get Your Product Into the Hands of Youth Sports Families
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Every weekend, millions of families head to fields, courts, and sports facilities for practices, games, and tournaments. For brands, these are opportunities to reach parents and young athletes as part of their everyday routines.
For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering with the launch of TeamSnap Sampling, giving brands more ways to reach sports families, from targeted local programs to national campaigns of more than 2 million samples.
Powered by the TeamSnap Activation Network, our sampling offering brings together local leagues, tournaments, and more than 40 partner sports facilities across North America, including major destinations like Spooky Nook Sports and SCHEELS Sports Park at Legacy Point.
From local leagues to national campaigns
Product sampling has long been part of TeamSnap’s youth sports sponsorship offering. Working with local leagues, we’ve helped brands get their products directly into families’ hands, often as part of larger sponsorship campaigns that include jerseys, signage, and other opportunities to connect with local communities.
As we’ve expanded into tournament and facility partnerships, we’ve opened up new opportunities for brands to reach sports families at scale.
Today, brands can build campaigns around three different sampling options:
- League sampling: Distribute products through local youth sports leagues and clubs, reaching families across a full sports season. It’s a cost-effective option for brands looking to connect with specific communities or add product trial to a broader sponsorship campaign.
- Tournament sampling: Bring your brand to youth sports tournaments with dedicated on-site activations. Campaigns can be tailored by sport, age, gender, and geography, with opportunities for face-to-face interaction with families.
- Facility sampling: Reach families at some of North America’s largest youth sports destinations. Our growing network of more than 40 partner facilities makes it possible to distribute hundreds of thousands, or even millions, of samples through a national campaign.
Across all three options, TeamSnap manages distribution through its youth sports partners, with guaranteed delivery, photo verification, and campaign reporting.
How brands are putting it to work
Brands are already finding creative ways to introduce their products to sports families through TeamSnap.
Meiji Hello Panda’s league sampling campaign drove a 64% lift in brand familiarity and a 22% increase in monthly purchases among participating families in local communities across the U.S.
Kraft Mac & Cheese both leveraged TeamSnap Sampling to turn youth soccer fields into family trial events.
Capri-Sun delivered hydration & fun right where families needed it most, across tournaments nationwide.
Make product trial part of your next campaign
Whether you’re launching a new product, introducing your brand to a new audience, or looking to drive trial in priority markets, TeamSnap Sampling gives you access to families through the youth sports activities that are already part of their lives.
And with TeamSnap’s broader digital media and sponsorship offerings, brands can build campaigns that extend beyond sampling to connect with families online and on the field.
Ready to put your product in families’ hands?